Motivating Humans: Goals, Emotions, and Personal Agency Beliefs

by Martin E. Ford

This volume provides a precise and comprehensive description of human motivation. Drawing on psychology, education and management, Ford integrates classic and contemporary motivation theory into a unified framework - Motivational Systems Theory - from which he derives 17 principles for motivating people. The book provides concrete examples throughout and includes a chapter on practical applications such promoting social responsibility in young people; increasing motivation for learning and school achievement; increasing work productivity and job satisfaction; and helping people lead emotionally healthy lives.

Genres: Psychology

314 pages, Paperback

First published October 6, 1992

Reviews

[Stella · Rating 4 out of 5]

Motivation is a psychological construct which has long history. I was not really interested in using motivation as my undergraduate theses topic but this thought is totally changing as I read this book. Ford is very good in persuading the reader that his motivation theory is the most comprehensive one. I buy his idea instantly , not only because Ford theory is comprehensive and applicable in every social contexts, but also because this book helps me to comprehend the other motivation theories.