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Management Communication: A Case-Analysis Approach
Using real case studies to emphasize the principles introduced in the book, Management Communication is an exciting and useful approach to better business and organizational communication. It discusses the fact that all communication processes in successful businesses of this new century will be fully integrated , and prepares interested readers to understand and use the techniques described for their benefit in the workplace. Taking a strategic attitude, this book comprehensively explains communication in transition, communication ethics, listening and feedback, nonverbal communication, intercultural and international communication, managing conflict, performance in business meetings, and dealing with the media. A powerful tool for readers employed in fields where successful communication skills are necessary, including executives, managers, and others in leadership positions.
- GenresNonfiction
429 pages, Paperback
First published August 11, 2000
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Displaying 1 - 5 of 5 reviews
April 8, 2018
Really well written and thoughtfully organized book with plenty of tactical information and exercises. I wrote up about 15 pages of notes to keep track of the lists and concepts for my classwork. I recommend getting a more recent edition because those include information on effective communication in e-mail (not covered in this book) and may have some more modern perspectives on the subject (this book version is from 2000).
This is just above a "Dummies" version of a book -- and very practical. If you are looking to improve your communication efficiency, this is a great place to start.
This is just above a "Dummies" version of a book -- and very practical. If you are looking to improve your communication efficiency, this is a great place to start.
May 21, 2009
A solid textbook on managment level communications techniques and skills. It is a current book which covers all aspects of communication from strategy to persuasion to best use of technology for the purpose of relaying your message. It is not overly boring nor overly exciting. Great use of Case Studies which I believe is of most value for business students.
June 10, 2013
The book has very little actual information in it; it is all pretty much case studies.
October 27, 2015
it is very useful for my studying
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Displaying 1 - 5 of 5 reviews




