"Filled with powerful principles that anyone can use to become a top-producing salesperson." - E. Anthony Reguero, Chartered Financial Consultant
GET THEM TO APPROVE YOUR AGREEMENT
Renowned sales trainer Tom Hopkins provides you with the hands-on tools and techniques you'll need to execute this crucial part of sales negotiation -the close. Whether you1re a newcomer to sales or a savvy pro, Sales Closing For Dummies™ will help you turn opportunity into bottom line results!
BECOME A CHAMPION CLOSER
• Lead a sale without being pushy• Read the signs of an interested potential buyer• Use questioning methods that lead to the close time and time again• Help clients feel good about their buying decisions• Keep your clients' business and develop loyalty
This book was great at the time but with the emergence of social media marketing, the techniques here (not all but many of the traditional closing methods) are outdated and these days folks perceive those styles as untrustworthy. The information is still great and you can take away a ton of great information but remember that you want to keep in mind that prospects these days want to interact with real people and get real information ASAP without feeling like they are "being closed" Some of the basics - like the fact that most people don't "get the account" or "the sale" because they don't come right out and ASK for it still remains very true no matter what times we live in. Still recommend this book for anyone involved in sales or marketing - whether or not they physically sell a product.