Getting Started in Small Business For Dummies (For Dummies

by Veechi Curtis

The big ideas that you’ll need to run your small business 

So, you’ve decided to take the plunge into being an entrepreneur. (Congratulations, by the way!) Do you need advice about business structures, marketing, hiring employees, keeping the books or modelling financial scenarios? You can do it all, with Getting Started in Small Business For Dummies. Turn your bright idea into a real-world success and have fun while you’re at it! 

Planning is the trick for succeeding in small business. This process needn’t be daunting, especially if you can get the timing right, pick a strategy that works and chart a sound financial course. And if your best-laid plans go sideways, there’s always hope, and a practical way forward, right inside this book. 

Decide whether small business ownership is right for you, and assess the viability of your business idea  Devise a clear strategy so you can get ahead of the competition  Master the marketing must-haves to build a successful brand  Find that extra bit of profit with smart business decisions  Hire the right employees and build a winning team  This latest edition is fully updated to respond to Australia’s rapidly changing business environment, delivering an easy-to-understand guide which will help you get your business off the ground! 

Genres: Business, Nonfiction

174 pages, Kindle Edition

First published December 1, 2009

Reviews

[Daniel Taylor · Rating 3 out of 5]

If you're starting a business in Australia, then this guide serves as a sourcebook of practical information to increase your business's chances of success.

Veechi Curtis starts with looking at whether you're ready to go into business, and then helps you to decide whether to start a business from scratch or buy an existing business. From there, she looks at things like business planning, marketing and handling finances.

This book goes into all the information you need to start a business in Australia or New Zealand with just enough detail to give you what you need. All the advice is practical and can be actioned immediately. You'll also find links to helpful websites.

Get started in business the right way with this guide.

[Rachael]

Some very useful information. Unfortunately her bias showed through too often. I'm not interested in a product simply because she works with them.
Was very disappointed in her idea to increase profits by making cuts to wages, overtime, or penalty rates.

[Suhel · Rating 3 out of 5]

Skim read for Xero job, useful sections to help understand what new SMB owners need to think through.