Total Global Strategy

by George S. Yip, G. Tomas M. Hult

A uniquely integrated view of the global strategy issues facing firms today. Written by the subject's leading academic authorities, this highly readable text (a student favorite) addresses the most challenging task faced by multinational companies–how to deal with globalization and the resulting need for globally integrated strategies. The third edition–in addition to featuring new coauthor Tomas Hult–presents a complete rewrite of all chapters, a more integrated view of eBusiness and service issues, and a new slate of innovative, practical examples in the text and case vignettes.

Genres: Management

320 pages, Paperback

First published March 1, 1992

About the author

A research specialist in global strategy and marketing and Professor of Management and Co-Director, Centre on China Innovation, at China Europe International Business School, based in both London and Shanghai.

Reviews

[Justin Jaeger · Rating 2 out of 5]

This book was fine, but it's yet unfathomable to me how a text claiming to be most recently copyrighted in 2012 can make the statement, "…although the Microsoft Zune is gaining in popularity.” I had questions before I read that statement, afterwards I discounted pretty much everything it purported.

[TG L · Rating 2 out of 5]

Repeated itself. First couple chapters were interesting.