Management Communication: A Case-Analysis Approach

by James O'Rourke

Strategic communication methods that support the development of ethical and effective managers at all levels of business. For professors who know students need effective communication skills to be successful in the business world, this text provides a strategic, yet practical view of managerial communication. In this fourth edition, three dozen case studies are provided to help students see how their new skills would work in a real setting. A new chapter has also been added on Persuasion, examining the science behind influencing decision making in others.
Management Communication in Transition; Communication and Strategy; Communication Ethics; Speaking; Writing; Persuasion; Technology; Listening and Feedback; Nonverbal Communication; Intercultural and International Communication; Conflict Management; Business Meetings; Meeting the Media
Effective communication can make or break an individual career or an entire business. By developing powerful techniques to get their message across, students can learn to turn ideas into action and success.

Genres: Nonfiction

427 pages, Hardcover

First published August 11, 2000

Reviews

[Jenn "JR" · Rating 4 out of 5]

Really well written and thoughtfully organized book with plenty of tactical information and exercises. I wrote up about 15 pages of notes to keep track of the lists and concepts for my classwork. I recommend getting a more recent edition because those include information on effective communication in e-mail (not covered in this book) and may have some more modern perspectives on the subject (this book version is from 2000).

This is just above a "Dummies" version of a book -- and very practical. If you are looking to improve your communication efficiency, this is a great place to start.

[Louis · Rating 3 out of 5]

A solid textbook on managment level communications techniques and skills. It is a current book which covers all aspects of communication from strategy to persuasion to best use of technology for the purpose of relaying your message. It is not overly boring nor overly exciting. Great use of Case Studies which I believe is of most value for business students.

[Amy Cordero · Rating 3 out of 5]

The book has very little actual information in it; it is all pretty much case studies.

[Sok Chamrouern · Rating 5 out of 5]

it is very useful for my studying

[Sareroath]

Want to read this book