Managing Design for Profits

by Xenia Viladas

Today, design is one of the requirements to enter into the majority of markets, but at the same time it is a pending subject for a great number of small enterprises that still do not know how to approach the matter. Design that pays provides guidelines on an effective integration of the function of design in the company, helping to reduce the risks of taking decisions. The tools and concepts offered in these pages are open so that each one makes them personal. It is not a treatise of design management, but a "Swiss pocket knife" to use every day.

Genres: Design

221 pages, Paperback

First published April 30, 2010

Reviews

[Andreas Brændhaugen]

Every organization needs design, but it's up to each organization to decide how they invest in and manage design resources. This book explains how.