Facebook Marketing: An Hour a Day

by Chris Treadaway, Mari Smith

Develop, implement, and measure a successful Facebook marketing campaign The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how. Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.

Genres: Business, Social Media, Nonfiction

291 pages, Paperback

First published April 6, 2010

Reviews

[Val Olson · Rating 3 out of 5]

I've made it through page 98 out of 276 pages. I'm finding it a bit difficult to retain the information for the sake of implementation, and a much more contextual overview than I really need right now. It's not the simple, practical manual for using Facebook effectively for business growth that I thought it would be. However,it does provides scads of how-tos and stories, and I like the Glossary as a reference tool. I think I'll do better using online video tutorials on Facebook. That said, I'm only 1/3 of the way through, and I haven't tried to use the book in updating my profile, or leveraging Facebook for business. In fact, I've just started to create business fan page, which isn't yet published, and I was hoping to have more to go on.

[Bryan Tanner · Rating 4 out of 5]

It was an informative book. Facebook had evolved in some of the areas mentioned in this book, but the bulk of the information helped me to help my current clients. It was a #GoodRead

[Adrienna · Rating 2 out of 5]

As an author, there are so many of us on Facebook, Twitter, and left MySpace but kept them open for now to get some social media networking exposure for possible book sales. It was tailored to businesses (which we are entrepreneurs too) and most of it, I was aware except stats and advertising on FB.

[Sundi · Rating 3 out of 5]

Definitely a great book for those just starting out. Gives a step-by-step introduction into the Facebook world.
For those already established in Social Media and familiar with Facebook, it can get a little boring. There were some great tips though that I took note of.

[Janet Barclay · Rating 4 out of 5]

I purchased this book when it came out in 2010. Unfortunately, because social media changes so often, parts of it were already out of date by the time it was published. However, it still provides a good framework for those wanting to develop a Facebook marketing strategy.

[Michelle Davis · Rating 3 out of 5]

Good section on FB advertising

[Jurgen Appelo · Rating 3 out of 5]

Useful overview for marketers, though a bit long-ish. Nothing spectacular.

[Sung-Hee Pak · Rating 2 out of 5]

Read till p.60

[Kim Jones · Rating 4 out of 5]

Great!

[Jenna · Rating 3 out of 5]

Skimmed it. Informative but very detailed. Historical detail was interesting.