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Harvard Business Review on Retailing and Merchandising
Even the best features and sharpest marketing won't matter if a customer can't find your product. Given all of today's channels and increasingly competitive shelf space, creating a successful retailing and merchandising strategy is a growing challenge. This collection provides the tools and tactics you need to succeed--from managing inventory to capturing value with point-of-purchase promotions.
Some of the ideas you'll find include:
How to balance intuition and experience with critical data to get the right products to stores at just the right time
Whether merchandising optimization systems can create value for your company
How pricing and merchandising "signposts" create new perceptions of value that can drive demand
The five surprisingly simple essentials to successful retailing--and how to get them right
Some of the ideas you'll find include:
How to balance intuition and experience with critical data to get the right products to stores at just the right time
Whether merchandising optimization systems can create value for your company
How pricing and merchandising "signposts" create new perceptions of value that can drive demand
The five surprisingly simple essentials to successful retailing--and how to get them right
- GenresBusinessManagement
186 pages, Paperback
First published January 1, 2008
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Displaying 1 of 1 review
May 8, 2023
The article by Leonard Berry was particularly interesting, in terms of his analysis of the psychological impact of passive business intentions (as revealed by retailing terminologies and their associated innuendos, as well as marketing strategies - whether their agenda is on financial gains or customer satisfaction) on consumers’ long term brand perception and loyalty.
Point of purchase (POP) strategies, inventory SKU, MIS merchandising, lean retailing means, and pricing ques were some of the key takeaways.
An important quote from the article regarding pricing cues: “good medicine never goes on sale”.
The article on “localisation” succinctly points out the concept of CHAID (chi-squared automatic interaction detection), which introduces the “clustering of numbers” in its uses of analysing a business’ profitability and feasibility of opening, with respect to surrounding infrastructure and amenities (such as the relevance of nearby playgrounds as a consideration to fast food restaurant openings).
Point of purchase (POP) strategies, inventory SKU, MIS merchandising, lean retailing means, and pricing ques were some of the key takeaways.
An important quote from the article regarding pricing cues: “good medicine never goes on sale”.
The article on “localisation” succinctly points out the concept of CHAID (chi-squared automatic interaction detection), which introduces the “clustering of numbers” in its uses of analysing a business’ profitability and feasibility of opening, with respect to surrounding infrastructure and amenities (such as the relevance of nearby playgrounds as a consideration to fast food restaurant openings).
Displaying 1 of 1 review