Persuasion: Psychological Insights and Perspectives

by Timothy C. Brock (Editor)

Psychological Insights and Perspectives, Second Edition highlights important and influential views on persuasion and guides students through the important contemporary centers of basic and applied persuasion research. The renowned contributors to this volume apply cutting-edge knowledge from their current research across a variety of domains, including health, advertising, prejudice, political communication, group decision making, and the impact of narratives. This Second Edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups, and advertising.

Genres: Nonfiction

368 pages, Paperback

First published January 4, 2005

Reviews

[Kymberly]

Was not impressed really at all with this book. I thought I would learn so much more from this book and class though I really did not like it at all.

[Jarinel]

Great Read. Took it for one of my psychology courses.