Marketing Without Advertising: Inspire Customers To Rave About Your Business & Create Lasting Success

by Michael Phillips, Salli Rasberry

Make your business stand out without the cost of advertising!

The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.

Marketing Without Advertising teaches small business owners practical strategies

# encourage customers to spread the good word about your business
# attract new customers and gain their trust
# turn dissatisfied customers into loyal supporters
# list your products or services widely and inexpensively
# plan marketing events that will keep customers involved
# encourage the media to comment positively on your business

The 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs. --This text refers to the Paperback edition.

Genres: Business, Nonfiction

240 pages, Paperback

First published January 1, 1998

About the author

Librarian Note: there is more than one author with this name in the Goodreads database.

Reviews

[Laura · Rating 4 out of 5]

I hilariously read the 1st edition of this book, printed in the mid-eighties, given to me in San Francisco by my awesome landlady, and dredged off of my bookshelf over a decade later.

But weirdly, its out-of-datenesss (There are these new things called "online bulletin boards" that you might consider using in your marketing) was kind of perfect. It forced me to focus on the big picture, instead of the marketing details, which is precisely where it feels like I need to be right now.

I took lots of notes, got ideas for the website, and it helped codify my plans for a free swim/triathlon clinic offering this spring, so even if it does nothing else for me, it was worth it already.

[Hannah Lulu · Rating 4 out of 5]

I think it's a concise book, which I appreciate, and it has some pivotal concepts about marketing to really help a business owner "get" what marketing is. So, very useful, very helpful and practical. Not a comprehensive guide to marketing, but then I don't think it's meant to be. It's a good intro to marketing though, to help you understand on a fundamental level what marketing is, before you get into some grittier and denser material.

[Shaney Cornell · Rating 3 out of 5]

The authors present valuable ideas and case studies on how to best use marketing dollars. Whether your business model is store front or web based, there are good suggestions that can be easily integrated into a basic business plan. For the business owner who does not have a strong background in marketing, this is an ideal text as it also provides a list of common advertising mistakes to avoid.

[loafingcactus · Rating 3 out of 5]

Extremely complete and readable "is it plugged in" level overview of marketing. Didn't go to MBA school because you didn't want to do the marketing math but want everything else on marketing? This is the book.

If you want really usable information and to go a little deeper into strategy, pair this book withThe Marketing Plan.

*This review is of the 6th edition.

[Tamara · Rating 2 out of 5]

The index lists web marketing tips for search "engins". Why do I think that is funny?

I got my hands on the 1997 edition. The newer 2005 edition is likely much more relevant.

[Jake]

so far its good

[Mohammed]

it is important to make the advertising the last choice. and start with the other elements of marketing Mix.