International Business The Challenges of Global Business (4th International Edit

by Kenneth L. Wild Jerry C. Y John J. Wild

A readable, concise, and innovative tour through the study of international business. "International Business: The Challenges of Globalization" presents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help bring the concepts to life and make international business accessible to all readers. The sixth edition captures and explains the influence of the global credit crisis and recent recession on international business, while also emphasizing its focus on the crucial role of emerging markets in today's global marketplace. Accompanied by myIBlab myIBlab-myiblab.com-is a powerful online tool that combines assessment, reporting, and personalized study to help you succeed. It offers a personalized, interactive learning environment for international business with many customizable features, making it an ideal online learning platform that embodies convenience and simplicity.

Genres: Business, School, College, Nonfiction, Textbooks

Paperback

First published August 2, 1999

Reviews

[Stephen · Rating 3 out of 5]

For what it seeks to depict, it is 100% on point, with just the right balance of academic approach, accessibility of language, appropriateness of concepts, and is relatively up to date on world events! Very very good partner for the course i am about to teach.

[Shrusti Mehta]

m nt able to read the book

[Kaz · Rating 3 out of 5]

It's in English, not in German... GR's description is incorrect. It's a textbook, so it's not a big deal, right?

[Alisha Hanson Glatzel · Rating 4 out of 5]

I even read portions of this book out loud to my hubby during road trips. Really interesting & loads of valuable information.

[Jiajun Chen]

QQ、

[Michael · Rating 3 out of 5]

Broad overview of a variety of topics. Seems to be oriented at increasing awareness of issues.

[Abdallah]

good piece