Product Innovation and Technology Strategy

by Robert G. Cooper, Scott J. Edgett

Achieve dominance in the marketplace by implementing a product innovation strategy to guide your company’s product innovation efforts, investment decisions and resource allocation. World-renown innovation experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett lead you through a powerful executive framework for developing and implementing a product innovation strategy, complete with numerous examples and useful tips. The authors offer a comprehensive guide to help companies develop and implement an effective product innovation strategy. Emphasis is placed on selecting strategic arenas, developing attack plans and determining the resource commitments needed to successfully deploy your innovation strategy. This book, complete with a rich set of real-life examples, brings together the salient points of effective product innovation and strategic management to direct your innovation efforts. For more information, www.stage-gate.com

272 pages, Paperback

First published September 4, 2009

About the author

Dr. Robert G. Cooper is a leading authority on innovation and new product development, best known for pioneering the Stage-Gate idea-to-launch process now used by most major corporations. He has spent decades researching thousands of product initiatives, shaping global innovation practices. A widely sought-after speaker and consultant, he has authored more than 100 academic articles and eleven books, including Winning at New Products. He is Professor Emeritus at McMaster University and a Distinguished Fellow at Penn State University.

Reviews

[Dalen · Rating 4 out of 5]

This book is loaded with tools to help with research and business planning. I'm in a job where looking for new opportunities and defining how to bring them into reality is my everyday life. There were definitely some ideas I'll use. I thought the pace of the book, and the utility of models, picked up in the second half of the book . . . But maybe it was just more practical to my needs. I'd recommend this book to research managers, planning managers, marketing managers that are trying to get bring technologies, and new products, to market.