Robert G. Cooper
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Winning at New Products: Accelerating the Process from Idea to Launch
10 editions
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published
1986
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Winning at New Products: Creating Value Through Innovation
9 editions
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published
2011
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Portfolio Management for New Products
by
5 editions
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published
1998
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Lean, Rapid and Profitable New Product Development
by
4 editions
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published
2009
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Product Leadership: Creating and Launching Superior New Products
3 editions
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published
1998
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Product Leadership: Pathways to Profitable Innovation
3 editions
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published
2005
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Product Innovation And Technology Strategy
by
2 editions
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published
2009
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Product Development For The Service Sector: Lessons From Market Leaders
by
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published
1999
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Generating Breakthrough New Product Ideas: Feeding the Innovation Funnel
by
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published
2009
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Successful Product Innovation: A Collection of Our Best
by
2 editions
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published
2009
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