Behavioral Finance: Psychology, Decision-Making, and Markets

by Lucy Ackert, Richard Deaves

Discover a structured, applied approach to behavioral finance with Ackert/Deaves' BEHAVIORAL FINANCE: PSYCHOLOGY, DECISION MAKING, AND MARKETS. This comprehensive text links finance theory and practice to human behavior with applications in every chapter. The book builds upon principles of finance, connecting content to psychological principles of behavioral finance, including heuristics and biases, overconfidence, emotion and social forces. Readers learn how human behavior influences the decisions of individual investors and professional finance practitioners, markets, and managers. The book clearly explains what behavioral finance indicates about observed market outcomes as well as how psychological biases potentially impact the behavior of managers. Readers see, first-hand, the implications of behavioral finance on retirement, pensions, education, debiasing, and client management. This book spends a significant amount of time examining how practitioners today can use behavioral finance to further their success.

Genres: Finance, Psychology, Economics, Business

432 pages, Hardcover

First published October 1, 2009

Reviews

[Youcef Dz · Rating 5 out of 5]

كتاب جميل ورائع

[Yuekun Liu · Rating 5 out of 5]

GGGGrrrreeeaaattttt test book. Go to endnotes if want to explore more.

[Ajinkya · Rating 4 out of 5]

Good introduction to the subject!

[Azeez 38 · Rating 5 out of 5]

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[Gainmore · Rating 4 out of 5]

the eBook is very good

[Bhumika · Rating 4 out of 5]

this is the best book. and i would refer it to my class.