A simple, ten-step system for mastering the art of effective, persuasive business or technical writing"The Grahams' system is the best way to transform data and ideas into meaningful information necessary to make profitable decisions. Their system works every time." --Steven Laposa, PhD, MBA, Loveland Commercial Endowed Chair in Real Estate, Colorado State University
"The Grahams' straightforward program helps my teams create clear and concise reports, letters, and other documents with minimal effort. I want this program to become the standard for my teams." --Bill Walter, Senior Vice President, Government and Infrastructure Division, KBR
"The "Can Do Writing" system made my career! I used it to write a winning business plan and proposal, and now I use it every day for all communications. Can Do Writing provides valuable insights into business and management as well as writing techniques." --Christian Robey, President, DC Progress
You may be an expert at what you do, but if you can't communicate effectively in writing it may not matter. For scientists, businesspeople, and professionals in fields from engineering to public relations, the art of writing well can be a vital key to professional success.
Luckily, you don't need an English degree to produce top-class writing. If you're one of the millions of people who have to write clear, persuasive, understandable documents for your job, "Can Do Writing" is for you. Whether you're writing a business plan, a scientific paper, a press release, or anything else, this simple, straightforward guide will show you how to do it quickly, with style and confidence. You'll learn how to:
Understand your audience and subject matter
Develop a simple, five-part purpose statement to keep you on track
Organize your main points into a coherent, sensible order
Edit your work for clarity, coherence, organization, and logic
Economize your words to craft a concise, powerful document
Make your documents easily readable for any audience
Daniel Graham holds an MBA from the University of Alabama and spent 15 years working on large documentation projects for the U.S. Army and high-tech consulting firms. His work appears in numerous professional journals, and he is the award-winning author of five science-fiction novels.
This book is a must-have for anyone who fears writing business documents. The methods described are simple-to-follow. Authors explain easy ways to look for irrelevancies and redundancies in a document. There can't be a simpler method than asking the "Who does What" and "What does What" questions to write effective documents. I plan to use the ten-step methods for every document I write from now onwards.