20th Century Classic Cars: 100 Years of Automotive Ads / 100 Jahre Autoweerbung / 100 Ans de Publicite Automobile

by Jim Heimann, Phil Patton

Automobiles of the 20th Century offers a lush visual history of the automobile, decade by decade, via 500 plus print advertisements from the Jim Heimann Collection. Advertising has always been the dream work of industry, and nowhere is this more evident than in the world of auto advertising. Narrated with introductory and chapter text by New York Times automotive writer Phil Patton, as well as an illustrated timeline and sidebars, this volume highlights the technological innovations, major manufacturers and dealers, influential historical events, and the influence of popular culture on car design. The car is an indicator of more than mere technological innovation; its trends are a reflection of the cultural zeitgeist, whether in the form of a VW Beetle or a road-ready Hummer. The Stone Age, the Bronze Age ours could be called the Automobile Age, and this collection puts you in the drivers seat through the 20th century.

Genres: Nonfiction

477 pages, Hardcover

First published May 1, 2009

Reviews

[Peter]

Fantastic photos and brilliant advertisings through the century. Starting with all the important milestones of car development the focus is put on a decade with each chapter. How the dimensions changed, cars for every purse and purpose, you are what you drive, the most beautiful things on wheels, the 50s dreaming in chrome, the 60s, the cool 70s, the 80s where greed is good, the 90s... gosh, a whole century of cars in the rearview mirror. Loved reading this book. All the makes, all the claims, all the power. Thus ends a great century of mobility. Highly recommended for every car enthusiast.

[Aleksandra Klochko]

Esthetical pleasure

[Mehsi]

A lot of fun! Advertisements + some extras for cars! Loved seeing the ads change with each decade~ A great book for car fans.

[Jose]

Classic Cars of the 20th Century:100 years of Automotive Ads 1900-1999,the one with The Corvette Mako Shark I Concept on cover.
400 pagesPublisher: TASCHEN America Llc; Mul edition (July 1, 2009)
Language: English
ISBN-10: 383651463X
ISBN-13: 978-3836514637

This book has 400 pages,index with vehicles,Beautifully illustrated,I got it just for the cover,which has "The Shark"Concept Corvette By Chevrolet(Mako Shark I)before I got the newer Book version with the Ugly Volkswagen Beetle(Bug)http://www.amazon.com/20th-Century-Cl... which is 592 pages,same publisher Taschen,ISBN-13: 978-3836546157.The Book is heavy but not a huge Hardcover as for length,the Ads featured herein are of the Author's collection and while there are some Foreign Cars in it the overall focus is American,ads placed in America which I like.Some VW,Porsche,Mercedes-Benz,Audi,Quirky Ads and great ones and not so great ones.Some Full page Spreads,Color basically throughout,Not enough Corvette Coverage in My opinion,I have the actual ad of One Corvette ad which in the book seems it is missing the other part which is the Chevrolet Titan 90 Semi Truck,unless more likely it was a alternate ad,not much reading just a timeline with small descriptions for each era,I did not appreciate the authors' bias/Regarding the 80s with the ad-verbatim "Greed is Good" garabage(80s Myth.)overall find it for a good price and cheap like I did and In good condition and its a worthy addition to Automotive library even if it does not represent across the board models.

[Kurt]

The time line was great! Enjoyed lots of the pictures. Was disappointed that much of the text was not in English.