Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market

by Michael J. Silverstein, John Butman, Kate Sayre

In our current economic crisis, companies everywhere will begin reexamining their strategies for finding new ways to target customers. With women responsible for 64% of household spending and accounting for an astonishing $12 trillion per year, companies that ignore them do so at their peril. WHAT WOMEN WANT is a timely book based on the findings of a groundbreaking study (The Boston Consulting Group′s Global Inquiry into Women and Consumerism, which polled 12,000 women in 21 countries) that gets to the heart of women′s deepest desires, frustrations, and goals. The authors describe how this "invisible market" has grown in size, influence, and buying power, and they reveal the countless opportunities for companies who understand that meeting women′s needs is the key to repowering our crrent economy. WHAT WOMEN WANT offers companies real strategies for growing their global markets by finding innovative ways to appeal to women′s needs and concerns through the results of their well-timed study. Business people should take note of the book′s many revelations. Among Demands on time were cited as the number one challenge by 47 percent of our respondents. 48 percent said managing household finances was the top challenge. The predominant sources of arguments between the respondent and her spouse or partner - Money, 19 percent - Chores, 15 percent - Work schedule, 12 percent - Children, 10 percent - Sex, 10 percent Some 68 percent of the respondents believe they are significantly or slightly higher than their ideal body weight Only 25 percent of the women surveyed believe they are extremely or very attractive 44 percent say they rarely or never feel powerful While the main audience is business readers, this book will appeal to a wide general audience, as well. Like Paco Underhill′s WHY WE BUY, WHAT WOMEN WANT doesn′t just offer a glimpse into consumer behavior, how to get their attention, and better serve their needs; it reveals what consumer behavior says about human psychology and desire.

Genres: Business, Nonfiction, Womens

336 pages, Hardcover

First published September 8, 2009

Reviews

[S · Rating 2 out of 5]

Honestly, I stopped reading this halfway through. It was interesting for a while, the marketers trying to segment the female shopping market into various groups with different shopping habits. The problem was that there was not as much distinction as they were trying to portray, as many groups named the same top retailers as their preferred stores. It made me wonder if the way the research was conducted was to provide them a list of retailers to choose from, which would obviously skew the results from the get-go.

[Julia · Rating 3 out of 5]

今年讀完的第一本書,
書中針對許多國家的職場女性作了一些訪查, 有蠻多是很切合我的感覺.
就是種工作、家庭、個人多頭燒, 永遠覺得時間不夠的感覺.
但最近可能有點靜不下心來! 讀這本書讀得很隨便, 沒有讀進心裡!

[Celeste · Rating 4 out of 5]

Great research and insights on women's challenges, preferences, and opportunities

[Poppy]

A good friend of mine worked on this survey!

[Mindy]

This book was researched and written by BCG and as a BCG wife, I answered their survey regarding my shopping and buying habits...I guess you can say I contributed! ;)

[Russ Wallace · Rating 3 out of 5]

Female purchasing power is unbelievable: $12T annually, according to these guys. AskAimy is intended to address this...

[Kalyn · Rating 3 out of 5]

A business-y book that teaches you how women think, act, and buy. Learned a lot of cool stuff about businesses who are doing it right, and some that need a little help.