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Everything is Marketing: The Ultimate Strategy for Dental Practice Growth
Dentistry is one of the greatest professions in the world. It's also one of the most misunderstood.
Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step-by-step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.
The first step is learning to recognize that you have the power to transform your patients' health, happiness and quality of life, then infusing that belief into everything-including your office, your team, your advertising and your chairside conversations. Drawing from over two decades of industry experience, Fred shares insight on topics
* Why dentistry's unique business model is such a huge advantage
* How to create an unexpected and unforgettable patient experience
* Why patients leave your practice-and how you can keep them for life
Proven ways to boost patient loyalty and word of mouth
Secrets to building a strong (and happy) team that your patients will fall in love with
Fred's approach to marketing is practical, straightforward and easy to put into action today! It's an unbeatable strategy for capturing the hearts and minds of patients and experiencing explosive practice growth.
Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step-by-step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.
The first step is learning to recognize that you have the power to transform your patients' health, happiness and quality of life, then infusing that belief into everything-including your office, your team, your advertising and your chairside conversations. Drawing from over two decades of industry experience, Fred shares insight on topics
* Why dentistry's unique business model is such a huge advantage
* How to create an unexpected and unforgettable patient experience
* Why patients leave your practice-and how you can keep them for life
Proven ways to boost patient loyalty and word of mouth
Secrets to building a strong (and happy) team that your patients will fall in love with
Fred's approach to marketing is practical, straightforward and easy to put into action today! It's an unbeatable strategy for capturing the hearts and minds of patients and experiencing explosive practice growth.
266 pages, Hardcover
First published January 1, 2009
59 people are currently reading
287 people want to read
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Displaying 1 - 14 of 14 reviews
March 7, 2011
What a great book! Every dentist should own a copy and work diligently to implement these strategies!
November 12, 2020
Great book for practice owners
Fred's marketing expertise is applied to the dental service industry. Shows how marketing in dentistry can be a meaningful and positive catalyst. However if youve read books by Paul Homoly (one of Fred's resources) and Dr Etchinson, you may rediscover some core principles and mindsets.
Fred's marketing expertise is applied to the dental service industry. Shows how marketing in dentistry can be a meaningful and positive catalyst. However if youve read books by Paul Homoly (one of Fred's resources) and Dr Etchinson, you may rediscover some core principles and mindsets.
March 8, 2023
Listened to an audiobook version in Audible, 5th ed. A very good read for any dentist, whether a practice owner or an associate. Only the digital marketing part needs to be updated, otherwise a really good manual on how to step back and revise, what can be improved in patient experience.
February 4, 2022
This is a really excellent book. It will change the way you look at dentistry as a profession.
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May 20, 2022I read it for work! I feel very weird rating it against books I read for fun! I’m just going to copy/paste this into all of those books! I need it to count towards my annual read count!!!
August 10, 2022
Great book about dentistry marketing. Only the digital part that needs to be updated.
January 20, 2018
Fantastic Read! Fred does a great job of describing advertising versus marketing and what comprises both. Everything really is marketing! What I really love about this book is he goes into detail and gives specifics. Besides marketing and advertising, there are some great quotes.
“Everything beyond extractions are elective.”
“Your competitors are not other dentists; they are Sony, Mercedes-Benz in Las Vegas.“
“It’s safe to say that the average person budgets zero dollars for dentistry. “
One concept I learned are that people view your practice as one of three things. You’re either an emergency clinic, a maintenance clinic (cleanings are like getting your oil changed), or a lifestyle enhancement clinic. Overall, a great read. I would definitely recommend it. There are a lot of plugs for 1-800 dentists, so you have to see through that. I would highlight the good stuff and disregard the rest.
“Everything beyond extractions are elective.”
“Your competitors are not other dentists; they are Sony, Mercedes-Benz in Las Vegas.“
“It’s safe to say that the average person budgets zero dollars for dentistry. “
One concept I learned are that people view your practice as one of three things. You’re either an emergency clinic, a maintenance clinic (cleanings are like getting your oil changed), or a lifestyle enhancement clinic. Overall, a great read. I would definitely recommend it. There are a lot of plugs for 1-800 dentists, so you have to see through that. I would highlight the good stuff and disregard the rest.
March 23, 2016
Let me offer my template for anything Fred Joyal writes or speaks about:
1- Cite a recent piece of research that makes the reader/listener nod and go "hmm!"
2- Discuss the implications of that research effectively for awhile, and leverage it into a potential paradigm shift for the dentist.
3- Reference 1-800-Dentist for awhile: how you started it, how it is worth the investment (but in a backhanded way, so you can still feign objectivity)
4- Circle back around to other research that says pretty much the same thing as the first piece
5- Reference 1-800-Dentist again (see #3)
6- Hammer home again and again that your idea is the silver bullet for the success of virtually every practice anywhere.
In short, these books would be more effective taken as a digest than an entire book. My advice? get someone to highlight their copy and borrow it from them.
1- Cite a recent piece of research that makes the reader/listener nod and go "hmm!"
2- Discuss the implications of that research effectively for awhile, and leverage it into a potential paradigm shift for the dentist.
3- Reference 1-800-Dentist for awhile: how you started it, how it is worth the investment (but in a backhanded way, so you can still feign objectivity)
4- Circle back around to other research that says pretty much the same thing as the first piece
5- Reference 1-800-Dentist again (see #3)
6- Hammer home again and again that your idea is the silver bullet for the success of virtually every practice anywhere.
In short, these books would be more effective taken as a digest than an entire book. My advice? get someone to highlight their copy and borrow it from them.
February 6, 2013
As I new dentist I found this book rather enlightening. It is full of great ideas of how to help your patients enjoy going to the dentist and how to help you stand out in a flood of scary doctors.
November 6, 2013
Very insightful book about marketing for dentists, but the concepts and ideas and action items can be interpreted for any consumer facing business.
January 14, 2017
Really great dental book for dentists and marketing ideas. Good advice and organized well.
March 14, 2019
Not the best on online marketing but Great with internal dental marketing
November 14, 2020
You probably only want to read this if you are in the world of dentistry. If you are, this book explores the many aspects of your dental practice that can be changed to improve your practice.
Displaying 1 - 14 of 14 reviews