Business Writing for Results : How to Create a Sense of Urgency and Increase Response to All of Your Business Communications

by Jane K. Cleland

Clear and persuasive writing holds the key to career success and advancement. Yet, far too few people have learned the styles and strategies that are essential for successful business writing. Business Writing for Results , written by one of today's most popular and motivational business writing trainers, outlines an easy-to-use and easy-to-remember three-step system for crafting letters, proposals, E-mails, reports, and memos that are powerful and persuasive and guaranteed to produce results.

Genres: Writing, Nonfiction

240 pages, Paperback

First published January 22, 2003

About the author

Jane K. Cleland writes the multiple award-winning and bestselling Josie Prescott Antiques Mysteries. Her short stories are published by Alfred Hitchcock's Mystery Magazine. She’s also written the bestselling and Agatha Award-winning how-to books, Mastering Plot Twists and Mastering Suspense, Structure & Plot , both from Writer’s Digest Books.

Her latest release is the craft of writing book, Beat the Bots: A Writer's Guide to Surviving and Thriving in the Age of AI from Regalo Press.

In addition, Jane presents a free monthly webinar series on the craft of writing as well as the Mystery Mastermind series—her small-group virtual writing workshops. She is also a Contributing Editor for Writer’s Digest Magazine, chairs the Wolfe Pack’s Black Orchid Novella Award, in partnership with AHMM, and is the Vice President of the Florida chapter of Mystery Writers of America.

Jane has an MFA (in professional and creative writing) and an MBA (in marketing and management). Jane is a lecturer at Lehman College where she is also the director of the Program for Professional Communications, and a frequent workshop facilitator and guest author at writing conferences and university programs.

For more on Jane, visit www.janecleland.com.

Reviews

[Juten Mehra · Rating 3 out of 5]

Organized book into practical steps and framework to improve business writing. Some of helpful tools were Matrix of Persuasion, Empathy Index, Hobbs and Spokes model, FURY model. Worth a read.

[Lucinda · Rating 4 out of 5]

This is very accessible book for business writing. It has practical advice a writer can use immediately. I've used the concepts in this book for writing proposals, memos, and other business communications. It was a required text in a graduate-level communications course I took.