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Leadership and Motivation: The Fifty-Fifty Rule and the Eight Key Principles of Motivating Others

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John Adair transformed our understanding of how leadership works with his pioneering book Not Bosses But Leaders. Here he explores the nature of motivation, individual needs and how they relate to the key tasks facing leaders and managers.  Positive motivation, he argues, can create, maintain and improve the performance of any team.

In Leadership and Motivation John Adair also puts forward his own theory of motivation – the fifty-fifty rule – and then identifies the eight key principles for motivating others.

Motivation increases efficiency and productivity, and makes reaching targets more likely. Leadership and Motivation will stimulate readers' thoughts and ideas on how to inspire others, and offers some practical ways to motivate oneself and others to achieve.

160 pages, Paperback

First published January 1, 2006

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About the author

John Adair

174 books84 followers
John Eric Adair is a British academic who is a leadership theorist and author of more than forty books (translated into eighteen languages) on business, military and other leadership.

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Displaying 1 - 4 of 4 reviews
Profile Image for Kamran syed.
39 reviews3 followers
June 9, 2014
John Adair, who remained as an instructor at Saidhurst military academy, transformed our understanding of how leadership works with his pioneering book Not Bosses But Leaders. Here he explores the nature of motivation, individual needs and how they relate to the key tasks facing leaders and managers. Positive motivation, he argues, can create, maintain and improve the performance of any team.

In Leadership and Motivation John Adair also puts forward his own theory of motivation – the fifty-fifty rule – and then identifies the eight key principles for motivating others.

Motivation increases efficiency and productivity, and makes reaching targets more likely. Leadership and Motivation will stimulate readers' thoughts and ideas on how to inspire others, and offers some practical ways to motivate oneself and others to achieve.

The book best serves Military and Police institutions and those who needs to keep their team mates motivated and to take decision at the tip of the moment.
Profile Image for Shanjida Tumpa.
2 reviews
October 28, 2016
Author said, this book was not written for academic use! I can even skip the page if It seems boring and unnecessary. But while reading a million of theories I felt like to sleep for whole day long. This book was nothing but a sumup of my home school books. But yes As a reader I am highly disappointed. Jhon Adair is a very popular writer in this lleadership development branch, but somehow he couldn't cook it well.
Profile Image for Greg.
649 reviews107 followers
November 8, 2010
This book reads like a set of power point slides with a pile of filler at the front. Half the book is dedicated to the author's literature survey on his theory of leadership. There are a half-dozen Harvard Business Review articles that could better express the material in this book.
12 reviews2 followers
March 30, 2013
Good content, lots of great information. I particularly liked the proverbs and little stories he used to clarify content.
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