An expert shares everything you need to know about running a successful estate sale, guiding you through the entire process with sensitivity and a refreshing matter-of-factness
From first client contact to signed contract, and from setup to day-of-sale to takedown, Victoria Gray—an experienced estate sales manager and founder of Estate Sales by Victoria—guides you through what it takes to run a successful estate sale. With a thorough exploration of the legal, financial, familial, and business issues, Gray lays out the nuts and bolts of an estate sale with sensitivity to emotions that might arise during the process. Gray also delves into the spiritual energy that she has sensed in different houses throughout her twenty-seven years in the business.
With insightful tips and an easy-to-follow process, you will be equipped
• Set up appointments with potential clients seeking an estate sale manager • Create a contract for the sale • Set up the sale, including pricing and arranging items for maximal efficiency and profit • Manage the sale, from client to customer • Take down the sale and distribute the proceeds • Build your customer base and keep it
Gray’s efficient, no-nonsense advice will help you to tackle your first estate sale with little fuss and a full sense of preparation. Whether you want to establish your own estate sales business or conduct an estate sale for a loved one, this guide provides everything you need to know from an experienced manager who has seen it all.
I read this on Kindle Unlimited, and honestly, I wasn’t expecting to get so hooked on a book about estate sales… but here we are.
What surprised me most is how human this guide feels. Yes, it’s packed with practical, step-by-step advice, contracts, pricing, staging, client meetings, day-of logistics, even takedown procedures, but it never reads dry or clinical. It feels like sitting across the table from someone who’s been doing this for decades and is just calmly saying, “Okay, here’s what actually works.”
Victoria Gray has such a grounded, no-nonsense voice. She breaks everything down in a way that makes the process feel manageable instead of overwhelming. If you’ve ever thought, How would I even start something like this?, she literally walks you through it from the very first client phone call to handing over the final proceeds. Nothing feels skipped or sugarcoated.
What I didn’t expect (but really liked) was the emotional and even spiritual side she talks about. Estate sales aren’t just transactions, they’re tied to grief, family history, memories, sometimes tension. She acknowledges that energy and treats it with respect. It adds heart to what could have just been a business manual.
Even if you’re not planning to start an estate sale business, this would be incredibly helpful if you ever had to handle a loved one’s belongings. It gives you confidence and structure during what could otherwise feel chaotic.
Overall, it’s practical, thoughtful, and surprisingly comforting. One of those niche nonfiction books that ends up being way more interesting than you’d expect.
Recommended for: aspiring estate sale managers, small business starters, or anyone facing the task of organizing a family estate and wanting a clear, steady guide.
Victoria has motivated me to begin the task of sorting through my late Mother’s estate. She gives clear advice on pricing, sorting, and taking the time to research saleable items. Victoria has a pleasant conversational writing style that makes estate sale planning interesting and less intimidating, at least to me. Thank you, Victoria. I believe I can do this!
This is a quick read, but doesn't get into details about how to price items. Author is vague about a lot. I absolutely did not like the info about orbs, etc.