Media Effects: Advances in Theory and Research, 3rd Edition

by Jennings Bryant (Editor), Mary Beth Oliver (Editor)

With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third edition provides updated material as well as new chapters focusing on effects of mobile media and other technologies. As this area of study continues to evolve, Media Effects will serve as a benchmark of theory and research for current and future generations of scholars.

Genres: Textbooks, Nonfiction, Communication, Politics, Grad School

656 pages, Paperback

First published January 1, 1994

Reviews

[Erliana Rachmawanti]

Like the title, this book covered more than a basic explanation of mass media effect (but mostly on TV) with lots of references.

[Ima -]

Media baik itu cetak maupun elektronik mempunyai efek domino. Di satu sisi ia akan memberikan informasi kepada audience namun di sisi lain ada efek negatif dari content media itu sendiri. Hal ini banyak dilakukan oleh industri media. Baik secara sadar maupun tidak. Terbukti masih banyak kasus bullying di Indonesia. Media berperan besar dalam kasus ini.
Makanya, meski gw belum punya anak, gw dah berencana akan mencabut kabel TV gw nantinya. Biar nggak d tonton ama anak gw. Kecuali didampingi oleh orangtuanya.

[Patrick]

I read the latest version of this book, which is now by Jennings Bryant and Mary Beth Oliver, as Dolf Zillman has apparently retired.

This is well-rounded look at all the major theories in American Communications Studies as well as the major subjects, from sex and violence to individualism. A must have for any communication person's bookshelf.

[John]

nonfiction,communications

[Nulur]

Many kind of theories about media effects. Sometimes, media didnt realize about its effects for all people

[Rod Pyle]

Not an easy read, but a good primer of the state of the art in comm. theory ca. 1990 or so.

[Muhammad Al-shrafi]

Reference book in media related topics.

it is a bit outdated when dealing with the Internet, mobile communications and social media effects.