Etno-: race, culture. -Graphy: Writing, recording, or description. Ethnography: The scientific description of the customs of individual people and cultures.
Essay for Inside Work Cultures course at Aalto University.
In the past three decades, the corporate landscape went through a period of increased merger and reorganization activity characterized by an inversive relationship between layoffs, corporate profits, and stock price. This became evident to Karen Ho, author of the book when in 1995 AT&T announced it would split into three companies. This decision gave rise to 77,800 managers receiving buyout offers and almost 50,000 downsized. But paradoxically, the company’s and Wallstreet investment banks’ stock prices rose. Bewilder she wondered, “How could it be that a time of record corporate profits and soaring stock prices could also be an era of record downsizings and rampant job insecurity?”
The author's purpose in this ethnography is to “analyze both Wall Street’s role in the reshaping of corporate America and its corresponding effects on market formations and how Wall Street helped to instantiate these changes.” Wall Street is understood as the concentration of financial institutions and actor networks and corporate America as the large public institutions in the United States.
To try to understand Wall Street culture it's necessary to have a historical overview. This enables us to glimpse into a time when corporate America was able to act independently from Wall Street’s financing and ideologies. It this crucial to understand the ideologies that govern our modern economic thought as contingent and dependent. Only by acknowledging this we can think of Wall Street culture as one of the multiple periods in time and can start thinking and developing alternatives that aim at achieving human well-being and prosperity and do not foster job insecurity and inequality.
According to Steve Faser, Wall Street was a ghost town for at least forty years after the Great Depression. It was a time when the stock market was regulated, and remnants of previous crises made shareholding seen as deceitful and unstable. The public thought stocks were too risky, large funds couldn’t invest more than 50 percent of their portfolios in stocks, and commercial banks couldn’t invest in them at all. For a long time, the stock market was stagnant. Managerial capitalism dominated economic thought, corporations financed expansion and innovation with internal resources, and shareholder value was only of minor concern; stockholders were seen as one of the multiple clients the corporation had, along with employees and customers.
By the 1960s, Walt Street started to gain momentum as the memories of the last crisis faded away, corporations grew steadily, and Wall Street investment banks and institutional investors conducted promotional campaigns to increase shareholding. A dispute between the two dominant visions of capitalism followed. As institutional shareholders assembled substantial equity in corporations, they began to demand shareholder priority and control. The challenge of balancing the public interest with private profit concluded that striving for the latter (increasing the stock price) would accommodate all the goals of the corporation and would ultimately benefit everyone. This triumphant idea has dominated the economic thought for decades and has allowed Wall Street to thrive and subject corporate America to its malpractices. Although unchallenged for a great amount of time, public unrest rooted in rampant downsizings and inequality has motivated authors like Karen Ho to analyze and exhibit the role of Wall Street in producing these times of distress.
Given this historical overview, I proceed by analyzing two of the most fundamental cultural traits of Wall Street.
Elitism and culture of smartness. This is one of the tools Wall Street uses to legitimize its global authority in the financial markets. Wall Street achieves this in multiple complementary ways. Its main strategy is by recruiting only from the most exclusive universities, e.g., Ivy Leagues, especially Harvard and Princeton. Investment banks recruit using a quotas system for particular universities to guarantee an exclusive diversity. The reason is that students studying in these institutions are already prefilter. Reputedly, they have the skills Wall Street is looking for, e.g., ambition, leadership, history of excellence and achievement, interpersonal skills, etc. Technical expertise or a background in finance are secondary. They can achieve this by carrying out aggressive recruitment campaigns and alluring students with the “perfect lifestyle” abundant in wealth and power. “Recruiters visit the university virtually every week, even on weekends; they show up in the greatest numbers at career forums, panel discussions, and social events; their advertisements for information sessions, “meet and greets,” and free drinks and hors d’oeuvres dominate the campus newspapers daily; their company literature and application forms are easily accessible either at campus locations or online.” (Ho, 2009, p.44).
High risk/High reward. This is a term the author allots a cultural trait in investment banking that consists of a social contract the employee gets into when accepting a job at an investment bank. “When things are great, you are going to do well, you get paid well. When things are bad, you have no job” (Ho, 2009, p.44). Investment bankers’ compensation splits into salary and year-end bonuses. For a first-year analyst (the lowest front office position) the bonus amounts between 25% and 43% of the total pay. And as the employee becomes more senior, the bonus increases much faster than the salary does. Reaching the point where the bonus is a multiple of the salary. The bonus is based on performance. Performance is determined by the number and size of deals executed. This compensation scheme is problematic because the investment banker gets compensated regardless of the impact on the corporation and society. “In an environment of job insecurity and compensation for short-term performance, investment bankers are induced to make the most out of the present—practices which often lead to mortgaging the future. Wall Street, then, in helping to construct a market bubble” (Ho, 2009, p.).
I conclude that the author succeeds in meeting the objectives of the study. To evidence this assessment intelligibly I must split up the author’s purpose statement and scrutinize each aim individually.
First, analyze Wall Street’s role in the reshaping of corporate America and its corresponding effects on market formations. In chapter four, Ho attests Wall Street's imposition of neoclassical values onto the modern corporation stimulated the growth of the stock market and public shareholding. This led to liquid companies, being willing to downsize and produce socioeconomic inequality in the name of shareholder value.
Then, how Wall Street helped to instantiate these changes. In chapter four, Ho describes how Wall Street, uses the populist rhetoric of personal economic autonomy and property ownership accomplish to counter state regulation of markets, claim control of corporate governance, and resist worker unrest. In chapter three, Ho documents how the takeover movement forced corporations to imbibe shareholder ideology and made increasing their stock price a major concern.
The only issue I found in the book is the short and nonrepresentative years of fieldwork Ho conducted. Her fieldwork took place in what was then the longest U.S bull market (1997-1999). Even though the author addresses this issue arguing that during this interval several downturns and crises occurred I still consider that extending her fieldwork to 2001, the year when the stock market crashed, would have brought valuable insights into the ethnography.
Thanks to Ho’s examination of neoclassical thought from a historical perspective I was able to question the ideas I championed, something I haven’t done before. By exhibiting the inconsistencies of neoclassical thought I was able to redefine what a corporation is, the responsibilities it has, what work is, and grasp how important work is in how we perceived ourselves. This book has helped me empathize with workers. And this knowledge will guide me when I run my father’s business. I’ll make sure to operate a corporation as they used to and provide long-lasting jobs, fairly renumerated, where the worker feels proud of his work.
Also, this book has made me distrustful of the stock market. I learned that Wall Street has a history of manipulating the stock market for profit at the expense of the individual investor. I’ll decrease the share of stocks in my investment portfolio.