Making Sense of Strategy

by Anthony D. Manning

Business strategy is not rocket science. It's about using pertinent information to make smart decisions, and doing it fast enough to keep your business ahead of the curve. And while many companies have embraced the 24/7 business paradigm, their strategies come from the 9-to-5 era. Plain and simple, most strategic planning efforts fail because they can't keep up with the evolving demands of the market. Standing apart from the piles of discarded management wisdom, Making Sense of Strategy provides real, practical insights and advice for 21st-century businesses. Top strategy consultant Tony Manning cuts through layer after layer of "guru" babble to bring the reader only the most genuinely valuable the questions that need to be asked, the principles that every organization and its people must adopt, and the tools that every company needs in order to develop their core business strategies and create profit. Manning's refreshingly streamlined approach to strategy * The value of shared ideas * The importance of creating and sustaining unique communities for your products or services * The link between a company's values and those of its customers and shareholders * And why strategic management is ultimately a conversation, one that empowers its participants with a sense of purpose and ownership. A real-world, no-nonsense guide, Making Sense of Strategy is the key to turning plans into action -- fast!

Genres: Management

98 pages, Hardcover

First published January 1, 2001

Reviews

[Felicia]

This book is not a typical book anybody would read out of their free time, because of its topic. This book is about business strategies, and though it sounds boring, this book informs you about different strategies that businesses use and should use. I made connections between how companies advertise and promote, to the general outline of strategy in this book.
This book was interesting and informative.

[Bovereem]

Great practical book. Helped me define a strategy for my team.

[Alan Fricker]

A bit too smash the competitor companies to entirely work for my situation but the 20 strategic questions in the two oages at the back are great