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Leading the Learning Revolution: The Expert's Guide to Capitalizing on the Exploding Lifelong Education Market
The lucrative market of lifelong learning is one author Jeff Cobb has gained decades of experience working in as an entrepreneur and adviser. In this book, he explains how to tap into this growing market, which rewards the most forward-thinking training firms, professional associates, continuing education programs, and entrepreneurial speakers and consultants. Leading the Learning Revolution also showcases how to use technology to create high-impact learning opportunities, how to develop content that is faster and better than the competition's, how to convert prospects to customers by building connections, and how you can benefit from the bottom-line results of the multibillion-dollar lifelong learning business. With more than sixty million adults currently engaged in webinars, webcasts, in-house training, continuing education classes, and more the opportunities are endless for individuals, companies, and organizations in the education business. But this means there’s also more competition than ever--and it’s not uncommon for newcomers to topple the old guard. Learn how to keep pace with the need for instantly accessible learning materials and flexible delivery methods, discover new ways to help your students experience community and connection, and become a leader in your market. Leading the Learning Revolution provides a complete guide to starting or advancing an online education business that will put you in the forefront of your field.
240 pages, Paperback
First published January 1, 2013
20 people are currently reading
111 people want to read
About the author
Jeff Cobb
5 books1 followerJeff writes and speaks about how global trends that are revolutionizing the way we learn and how we engage with the world – as individuals, as organizations, and as societies.
He is a vocal advocate of cradle-to-grave lifelong learning, an award-winning teacher, and author of multiple books and articles. He currently serves on the advisory board of Future Learning has served on the Professional Development Section Council of the American Society of Association Executives, the research committee of the eLearning Guild, and the editorial board of Innovate, a leading resource for information about innovations in learning and technology.
He is a vocal advocate of cradle-to-grave lifelong learning, an award-winning teacher, and author of multiple books and articles. He currently serves on the advisory board of Future Learning has served on the Professional Development Section Council of the American Society of Association Executives, the research committee of the eLearning Guild, and the editorial board of Innovate, a leading resource for information about innovations in learning and technology.
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Displaying 1 - 6 of 6 reviews
February 13, 2013
Primers in “How to Books” many times fall short in presenting ideas on how to capitalize in the use of the Internet. Inside secrets never seem to fall into the hands of many because those in the know want to keep these proprietary work products as their own. Jeff Cobb is not one of those people. “Leading the Learning Revolution” discloses so much information that when you follow his cites to sites, it takes a lot of time to understand what he has disclosed.
This book follows a modern format of telling the reader what he needs to know by directing to specific information contained at the author’s website. Partial quotations in the book to make a point are complete on line. Cobb has done his homework by interviewing many outstanding experts in the field of education and getting them to share meaningful tips.
We hear so many times that our educational system is failing the needs of students and there is a need to concentrate on the basics. Adult learners are in a different category. These are shopkeepers, entrepreneurs, and just plain folks who are trying to get ahead with their lives by learning how to do their jobs better. Education in this framework according to Cobb can be meaningful, deliver what is needed, and be the basis of a new career in “capitalizing on the exploding lifelong education market.”
Examples show that some who have led the way have built 100 million dollar businesses. This should get your attention! Even the most sophisticated internet users will find so many new sites that they will spend a lot of time browsing each to learn new methods of how to connect with a market. Jeff Cobb writes in a folksy style and conveys his message in plain terms, but do not let this mislead you. The content is cutting edge and combined with his website updated continually.
Jeff Cobb has written several other books, is an experienced educator, and is a successful founder of Tagoras, a research and consulting firm focused on continuing education. He has nearly two decades of experience in the world of learning technology and innovation. His previous books include “10 Ways to be a Better Learner” and “Shift Ed.”
One feature of this book is thinking outside the box. All of this information regarding to how to reach a potential customer that sells them on the idea of learning, and then closing the sale by teaching is useful in establishing a new learning business on line. Cobb’s informative material and techniques can sell widgets or any other product you might think of, with a modicum of expense when you use his ideas of testing what works.
This is a five star book, which can be your new job! You can operate from the comfort of your home using computers, video, and a dedicated effort to find success. “Leading The Learning Revolution,” is highly recommended.
This book follows a modern format of telling the reader what he needs to know by directing to specific information contained at the author’s website. Partial quotations in the book to make a point are complete on line. Cobb has done his homework by interviewing many outstanding experts in the field of education and getting them to share meaningful tips.
We hear so many times that our educational system is failing the needs of students and there is a need to concentrate on the basics. Adult learners are in a different category. These are shopkeepers, entrepreneurs, and just plain folks who are trying to get ahead with their lives by learning how to do their jobs better. Education in this framework according to Cobb can be meaningful, deliver what is needed, and be the basis of a new career in “capitalizing on the exploding lifelong education market.”
Examples show that some who have led the way have built 100 million dollar businesses. This should get your attention! Even the most sophisticated internet users will find so many new sites that they will spend a lot of time browsing each to learn new methods of how to connect with a market. Jeff Cobb writes in a folksy style and conveys his message in plain terms, but do not let this mislead you. The content is cutting edge and combined with his website updated continually.
Jeff Cobb has written several other books, is an experienced educator, and is a successful founder of Tagoras, a research and consulting firm focused on continuing education. He has nearly two decades of experience in the world of learning technology and innovation. His previous books include “10 Ways to be a Better Learner” and “Shift Ed.”
One feature of this book is thinking outside the box. All of this information regarding to how to reach a potential customer that sells them on the idea of learning, and then closing the sale by teaching is useful in establishing a new learning business on line. Cobb’s informative material and techniques can sell widgets or any other product you might think of, with a modicum of expense when you use his ideas of testing what works.
This is a five star book, which can be your new job! You can operate from the comfort of your home using computers, video, and a dedicated effort to find success. “Leading The Learning Revolution,” is highly recommended.
April 20, 2020
Mixed feelings about this audiobook. I actually had a lot of ideas while listening, but I'm not sure if the content prompted those ideas or if the material was boring enough I wasn't paying attention. I might actually need to listen a second time through cause I'm pretty sure I missed a lot.
January 11, 2021
"For providers of lifelong learning experiences, there is a great opportunity to create value by leveraging the diversity that technology enables and helping people connect with new perspectives."
July 11, 2016
As someone continuing challenging how to redesign learning, I've found Chapters 7-10 the most useful. I had already processed through much of 1-6 but it was good validation as to the perspectives that are driving the learning revolution. For the innovator, Chapter 9 is especially relevant. The entire concept of a beta mentality is foreign to many but absolutely essential in today's rapidly shifting business environment. Likewise, adopting a curator mindset (as reflected in Chapter 7) is critical to providing value in today's information-laden society.
April 28, 2013
Veers from high level trends to very nitty gritty how to's. useful insights
February 17, 2014
Entrepreneurial educators will be inspired and equipped with practical tools.
Displaying 1 - 6 of 6 reviews