JAPAN ON AMERICAN TV explores political, economic, and cultural issues underlying depictions of Japan on US television comedies and the programs they inspired. Since the 1950s, US television programs have taken the role of "curators" of Japan, displaying and explaining selected aspects for viewers. Beliefs in US hegemony over Japan underpin this curation process. Japan on American TV takes a historical perspective to understand the diversity of Japan parodies. These programs show changing patterns of cultural globalization and perpetuate national stereotypes while verifying Japan's international influence. Television presents an alternative history of American fascinations with and fears of Japan.
Written in an accessible style that will appeal to scholars, teachers, students, and anyone with an interest in Japan and popular culture, as well as an ideal text for classroom use, Japan on American TV offers a gentle means to approach racism, cultural essentialism, cultural appropriation, and issues otherwise difficult to discuss and models new ways to apply knowledge of Asian Studies.
The author examines how Japan is portrayed in American TV - presenting this as neither “thing good” nor “thing bad” but “thing is”. This study starts from WW2 up through 2020. I appreciate that the author examines both sides, showing not only how Japan is (stereo)typed in American TV but also how Japanese media companies and personalities utilize these perspectives.
The 6 case studies explore WW2 and immediate post-war period, TV Samurai and also early SNL, Sesame Street, cartoons such as The Simpsons and South Park and King of the Hill, anime clubs on Portlandia and modern SNL, and Marie Kondo and Queer Eye.