The Strategy Concept and Process: A Pragmatic Approach

by Arnoldo C. Hax, Nicolas S. Majluf

Hax and Mailuf offer a pragmatic approach to strategic management, offering practicing managers and business readers a disciplined process that facilitates the formulation and implementation of strategy. Most comprehensive, integrated, explicit approach to strategy formulation; Proctor & Gamble used as a running case throughout the text. Other real world examples include NKK and Merck; global perspective, companies are drawn from all over the world.

Genres: Management

440 pages, Hardcover

First published January 1, 1991