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Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3
From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3
When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.
Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates
New content models, structures, and opportunitiesContent entrepreneurship, content mergers and acquisitionsSubscriptions and audience buildingTeam structure, importance of community, DAOs, and creator networksContent options, NFTs, and discord serversMaking data-driven decisions to optimize content performance
Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.
When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.
Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates
New content models, structures, and opportunitiesContent entrepreneurship, content mergers and acquisitionsSubscriptions and audience buildingTeam structure, importance of community, DAOs, and creator networksContent options, NFTs, and discord serversMaking data-driven decisions to optimize content performance
Distributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It's how to position your business as a trusted expert in its industry. It's what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.
- GenresBusinessNonfiction
520 pages, Kindle Edition
Published March 7, 2023
51 people are currently reading
170 people want to read
About the author
Joe Pulizzi
24 books196 followersI'm a traditionally published and indie author. My latest is
Burn the Playbook: Are You Made for More? Build a Life on Your Terms - (2025, Tilt Publishing) - ORDER NOW.
Before that, I wrote Epic Content Marketing, second edition: Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 - (2023, McGraw-Hill) - ORDER NOW with Brian Piper.
In 2021 I published the #1 Amazon marketing bestseller Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) - (2021, McGraw-Hill) - ORDER NOW
My other nonfiction books include:
- Killing Marketing (2017, McGraw-Hill)
- Content Inc. (2015, McGraw-Hill)
- Epic Content Marketing (2013, McGraw-Hill, Named Best Biz Book, Fortune Magazine)
- Managing Content Marketing (2011, self)
- Get Content Get Customers (2009, McGraw-Hill)
My novel:
- The Will to Die (2020, Z Squared Media) --- ORDER NOW
Visit me on Facebook: https://www.facebook.com/JoePulizziAu...
Visit me on LinkedIn: https://www.linkedin.com/in/joepulizzi/
Follow me on Instagram: https://www.instagram.com/joepulizzi/
Get my random thoughts on content, marketing and life 2x per month here: https://www.joepulizzi.com/signup/
I've founded four companies including The Tilt (for content entrepreneurs) and Content Marketing Institute (CMI). In 2014, I received the "Lifetime Achievement Award" by the Content Council (although I still feel pretty young).
My podcast series, This Old Marketing with Robert Rose has generated millions of downloads from over 150 countries.
My foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.
Burn the Playbook: Are You Made for More? Build a Life on Your Terms - (2025, Tilt Publishing) - ORDER NOW.
Before that, I wrote Epic Content Marketing, second edition: Break Through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in Web3 - (2023, McGraw-Hill) - ORDER NOW with Brian Piper.
In 2021 I published the #1 Amazon marketing bestseller Content Inc.: Start a Content-First Business, Build a Massive Audience and Become Radically Successful (With Little to No Money) - (2021, McGraw-Hill) - ORDER NOW
My other nonfiction books include:
- Killing Marketing (2017, McGraw-Hill)
- Content Inc. (2015, McGraw-Hill)
- Epic Content Marketing (2013, McGraw-Hill, Named Best Biz Book, Fortune Magazine)
- Managing Content Marketing (2011, self)
- Get Content Get Customers (2009, McGraw-Hill)
My novel:
- The Will to Die (2020, Z Squared Media) --- ORDER NOW
Visit me on Facebook: https://www.facebook.com/JoePulizziAu...
Visit me on LinkedIn: https://www.linkedin.com/in/joepulizzi/
Follow me on Instagram: https://www.instagram.com/joepulizzi/
Get my random thoughts on content, marketing and life 2x per month here: https://www.joepulizzi.com/signup/
I've founded four companies including The Tilt (for content entrepreneurs) and Content Marketing Institute (CMI). In 2014, I received the "Lifetime Achievement Award" by the Content Council (although I still feel pretty young).
My podcast series, This Old Marketing with Robert Rose has generated millions of downloads from over 150 countries.
My foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.
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Displaying 1 - 21 of 21 reviews
March 8, 2023
Ever since I started learning about content marketing, Content Marketing Institute and Joe Pulizzi have been indispensable sources of knowledge. In a world of ‘hacks’ and ‘tricks,’ Pulizzi’s work has always been focused on the things that don’t change: the strategic value content can bring for both the audiences and the business.
This much-needed update on a classic content marketing read happens thanks to Brian Piper, and he'll have my undying gratitude for that!
Read my full review and key takeaways here: https://valchanova.me/epic-content-ma...
If you’re just starting in content marketing, this is a handy manual to develop the right mindset. A mindset that will enable you to focus on strategy and long-term success.
If, like me, you’ve been steeped into content marketing for a good few years, it’s still a wonderful reminder that what you’re doing is right. There are content marketers out there focusing on the long game and delivering results that way. I predict that ‘Epic Content Marketing’ will be your trusted guide, too.
Creating epic content marketing is definitely a challenging feat. As marketers, we need to sharpen our skills continuously. We must build a better understanding of what resonates with our audiences. It’s about constantly learning and finding suitable sources to learn from. ‘Epic Content Marketing’ is one of these sources.
Read on and be epic!
This much-needed update on a classic content marketing read happens thanks to Brian Piper, and he'll have my undying gratitude for that!
Read my full review and key takeaways here: https://valchanova.me/epic-content-ma...
If you’re just starting in content marketing, this is a handy manual to develop the right mindset. A mindset that will enable you to focus on strategy and long-term success.
If, like me, you’ve been steeped into content marketing for a good few years, it’s still a wonderful reminder that what you’re doing is right. There are content marketers out there focusing on the long game and delivering results that way. I predict that ‘Epic Content Marketing’ will be your trusted guide, too.
Creating epic content marketing is definitely a challenging feat. As marketers, we need to sharpen our skills continuously. We must build a better understanding of what resonates with our audiences. It’s about constantly learning and finding suitable sources to learn from. ‘Epic Content Marketing’ is one of these sources.
Read on and be epic!
March 7, 2023
Familiar, yet fresh. That's what you can expect from Epic Content Marketing: Second Edition.
If you read the first one, you probably know most of the lessons and examples. This particular edition brings more than just an update to old stories. It brings modern platforms that matter to content marketers, including AI, Web3, and the Creator Economy.
It's easy to jump around the book according to topics that interest you most. Every section is self-contained and clear.
I've read all of Joe Pulizzi's books, including his fiction novel. I knew I would enjoy this book and I did. Congratulations to Brian Piper who delivered some excellent chapters and a fresh perspective as a marketing practitioner.
If you read the first one, you probably know most of the lessons and examples. This particular edition brings more than just an update to old stories. It brings modern platforms that matter to content marketers, including AI, Web3, and the Creator Economy.
It's easy to jump around the book according to topics that interest you most. Every section is self-contained and clear.
I've read all of Joe Pulizzi's books, including his fiction novel. I knew I would enjoy this book and I did. Congratulations to Brian Piper who delivered some excellent chapters and a fresh perspective as a marketing practitioner.
August 9, 2023
Dit boek is heerlijk praktisch, zeer up-to-date en boordevol tips. Ook wordt steeds in heldere bewoordingen uitgelegd wat met verschillende vaktermen wordt bedoeld. Ik gebruik de boeken van Joe Pulizzi al jaren als input voor m’n colleges (het Content Inc. Model is favoriet) en dit boek heb ik zelfs voorgeschreven aan aanstormende studenten Creative Business. Ik word hier heel blij van! Ik hoop de studenten ook ;)
March 7, 2023
This book was chock full of information for everyone, from new to seasoned marketers. It starts by going over the history of content marketing, then dives into content strategy and process. There are a lot of tips and insights from leaders in the content marketing industry. I generally read books like this, looking for new ways of thinking about my work, and this book did not disappoint.
February 25, 2023
I had the chance to read the digital pre-release copy of the book: "Epic Content Marketing", Second Edition, and I must say that it is a must-read for any marketer looking to stay current and relevant in the world of content marketing.
As the name suggests, the book is all about creating epic content that captures the attention of your audience and keeps them engaged. They provide a wealth of practical advice and real-world examples that show you how to make the most of the various content marketing techniques and platforms today.
One of the things I appreciated about this book is that it is fully revised and updated, so it includes all of the latest content marketing trends and tools, including Web3. The authors cover all the important social media platforms that have arisen over the past eight years, and they introduce the "creator economy" and the importance of community, DAOs, and creator networks.
The book also covers new content models, structures, and opportunities, as well as content entrepreneurship, content mergers and acquisitions, subscriptions, and audience building. The authors provide practical advice on team structure and making data-driven decisions to optimize content performance.
Overall, I found this book to be a comprehensive guide to content marketing that is informative and engaging. It is well-written, easy to read, and full of actionable advice that any marketer can use to improve their content marketing strategy. If you're looking to stay ahead of the curve in content marketing, I highly recommend giving "Epic Content Marketing, Second Edition" a read.
As the name suggests, the book is all about creating epic content that captures the attention of your audience and keeps them engaged. They provide a wealth of practical advice and real-world examples that show you how to make the most of the various content marketing techniques and platforms today.
One of the things I appreciated about this book is that it is fully revised and updated, so it includes all of the latest content marketing trends and tools, including Web3. The authors cover all the important social media platforms that have arisen over the past eight years, and they introduce the "creator economy" and the importance of community, DAOs, and creator networks.
The book also covers new content models, structures, and opportunities, as well as content entrepreneurship, content mergers and acquisitions, subscriptions, and audience building. The authors provide practical advice on team structure and making data-driven decisions to optimize content performance.
Overall, I found this book to be a comprehensive guide to content marketing that is informative and engaging. It is well-written, easy to read, and full of actionable advice that any marketer can use to improve their content marketing strategy. If you're looking to stay ahead of the curve in content marketing, I highly recommend giving "Epic Content Marketing, Second Edition" a read.
March 6, 2023
The book launch website grabs us immediately with:
From the “godfather of content marketing”―this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3. Joe Pulizzi and Brian Piper team up to bring “THE content marketing textbook” back to life.
All 30 chapters of this completely revised new edition gives you a thorough walk through the world of content marketing, so much so, if you are new to the space, you will never look back.
Chapter after chapter will lead you from understanding what content marketing is, to working out your niche and the strategy you need to implement. From there you will learn how to mange all aspects of the content process and how to make your content work in the real world.
Don’t think that this new edition will be lagging behind current (read this week’s!) trends in marketing because all the big guns are there, including AI, Web3 and the Metaverse.
The book rounds out with an in-depth look at the future of Content Marketing and how your ‘Epic Story’ can be part of it.
While I may be a bit biased as I know these two stellar individuals personally and have been the Content Marketing Queen for over 10 years (and therefore committed to this craft), but the additional knowledge gained and thinking involved from reading this version will keep me creating and crafting until at least the end of the year and beyond.
If you buy any business book this year, THIS really needs to be the one.
Happy Reading and thanks Joe & Brian for putting this EPIC content out into the World!
From the “godfather of content marketing”―this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3. Joe Pulizzi and Brian Piper team up to bring “THE content marketing textbook” back to life.
All 30 chapters of this completely revised new edition gives you a thorough walk through the world of content marketing, so much so, if you are new to the space, you will never look back.
Chapter after chapter will lead you from understanding what content marketing is, to working out your niche and the strategy you need to implement. From there you will learn how to mange all aspects of the content process and how to make your content work in the real world.
Don’t think that this new edition will be lagging behind current (read this week’s!) trends in marketing because all the big guns are there, including AI, Web3 and the Metaverse.
The book rounds out with an in-depth look at the future of Content Marketing and how your ‘Epic Story’ can be part of it.
While I may be a bit biased as I know these two stellar individuals personally and have been the Content Marketing Queen for over 10 years (and therefore committed to this craft), but the additional knowledge gained and thinking involved from reading this version will keep me creating and crafting until at least the end of the year and beyond.
If you buy any business book this year, THIS really needs to be the one.
Happy Reading and thanks Joe & Brian for putting this EPIC content out into the World!
March 3, 2023
You can't do better than go straight to the "Godfather of Content Marketing," Joe Pulizzi, for the goods. The first edition was good but I think this one is even better. Brian Piper is an excellent co-author and brings to the table his deep understanding of SEO and web optimization.
The title of Chapter 10 is "Becoming the Leading Source For Your Customers." Joe really nails it when he says that brands don't take their content seriously enough. And I'm concerned this is going to get even worse with the advent of bland content generated by A.I.
However, there is plenty... and I do mean PLENTY of strategies described in this book to improve your content marketing. In fact, it is so comprehensive that I wouldn't be surprised to see university and college marketing departments include it in their curriculum. It's that good.
Whether you're working at an enterprise, a large corporation, or a small business--please do yourself and your business a solid and buy this book. Read it. Highlight it. Take notes. There is a goldmine of information here to help you develop everything from defining a niche and content strategy to creating an editorial calendar to finding content assets to channel development.
You'll get a boatload of ideas from this book. Consider it your "content marketing Sherpa" that will guide your content marketing to new heights.
The title of Chapter 10 is "Becoming the Leading Source For Your Customers." Joe really nails it when he says that brands don't take their content seriously enough. And I'm concerned this is going to get even worse with the advent of bland content generated by A.I.
However, there is plenty... and I do mean PLENTY of strategies described in this book to improve your content marketing. In fact, it is so comprehensive that I wouldn't be surprised to see university and college marketing departments include it in their curriculum. It's that good.
Whether you're working at an enterprise, a large corporation, or a small business--please do yourself and your business a solid and buy this book. Read it. Highlight it. Take notes. There is a goldmine of information here to help you develop everything from defining a niche and content strategy to creating an editorial calendar to finding content assets to channel development.
You'll get a boatload of ideas from this book. Consider it your "content marketing Sherpa" that will guide your content marketing to new heights.
February 27, 2023
I’m so excited that Joe Pulizzi and Brian Piper have decided to update this already EPIC book, which was already one of my most favorite marketing books of all time in its original form. Thank you, thank you, thank you!
This new version is for the marketing landscape of 2023 and beyond, so content marketers, marketing leaders, and forward-thinking entrepreneurs can understand how to navigate the challenges of reaching your target audience and building trust in a noisy, noisy marketplace.
These are my favorite parts of the new edition:
- New case studies!! These are always my favorite, showing real world applications
- How to navigate AI!
- What is up with Web3?! They got you covered.
As a marketing agency owner, I’m all-in on content marketing for my clients. This wasn’t always the case, but in the past two years I’ve been steering my clients more in this direction and will only continue to do so. I know this book will be my ultimate reference and guide, supporting me when I feel doubtful or just need a marketing mindset reset.
Bottom line: it’s an indispensable guide. If you’ve never engaged in content marketing before, or you’ve simply been curious about it, get ready to have your mind blown and completely opened up to new possibilities.
This new version is for the marketing landscape of 2023 and beyond, so content marketers, marketing leaders, and forward-thinking entrepreneurs can understand how to navigate the challenges of reaching your target audience and building trust in a noisy, noisy marketplace.
These are my favorite parts of the new edition:
- New case studies!! These are always my favorite, showing real world applications
- How to navigate AI!
- What is up with Web3?! They got you covered.
As a marketing agency owner, I’m all-in on content marketing for my clients. This wasn’t always the case, but in the past two years I’ve been steering my clients more in this direction and will only continue to do so. I know this book will be my ultimate reference and guide, supporting me when I feel doubtful or just need a marketing mindset reset.
Bottom line: it’s an indispensable guide. If you’ve never engaged in content marketing before, or you’ve simply been curious about it, get ready to have your mind blown and completely opened up to new possibilities.
March 1, 2023
I have been waiting for a second edition of this book having read the first edition probably 10 times over the past ten years! Epic Content Marketing has been a favorite marketing book of mine for years, and I have been using it in my advanced marketing courses for years, so when I had the opportunity to read a pre-release copy of the second edition I jumped on it!
Some things I love about the second edition:
1. It isn't just an update. It is a completely new book that keeps the great aspects of the first book (including the step-by-step guide to starting a content marketing initiative or business), but includes new content that is relevant to all marketers now.
2. It has detailed descriptions of content types for those who aren't sure what they could even create and want to push their content creation beyond blogs and videos for social media.
3. Provides guidance for selling your content business or acquiring someone else's.
4. Talks about Web3 in a way that is accessible and easy to understand.
This book is a must-read for marketers in any business, and of course for any content creators who want to become content entrepreneurs!
Some things I love about the second edition:
1. It isn't just an update. It is a completely new book that keeps the great aspects of the first book (including the step-by-step guide to starting a content marketing initiative or business), but includes new content that is relevant to all marketers now.
2. It has detailed descriptions of content types for those who aren't sure what they could even create and want to push their content creation beyond blogs and videos for social media.
3. Provides guidance for selling your content business or acquiring someone else's.
4. Talks about Web3 in a way that is accessible and easy to understand.
This book is a must-read for marketers in any business, and of course for any content creators who want to become content entrepreneurs!
March 2, 2023
I reviewed the first edition of this book on my blog nearly ten years ago. Ten years is like a lifetime in marketing. Today’s marketers are dealing with a new and volatile collection of social media platforms, emerging AI tools, Web3, and always more data.
The details of content marketing are in flux, but the strategy remains consistent. And it always surprises me that so many companies aren’t taking advantage of the power of content marketing yet. Oh, they’re churning out content, but neglecting the customer engagement part.
There’s no excuse for that anymore. This second edition is fully updated for 2023, but still grounded in Joe Pulizzi’s wisdom and industry leadership. If you’re in the marketing profession, read it, refer to it, and let it inspire you.
We can all do better, and this book will help.
The details of content marketing are in flux, but the strategy remains consistent. And it always surprises me that so many companies aren’t taking advantage of the power of content marketing yet. Oh, they’re churning out content, but neglecting the customer engagement part.
There’s no excuse for that anymore. This second edition is fully updated for 2023, but still grounded in Joe Pulizzi’s wisdom and industry leadership. If you’re in the marketing profession, read it, refer to it, and let it inspire you.
We can all do better, and this book will help.
February 27, 2023
As someone who works for a content marketing agency, I wish everyone of my clients would read this book. So many great takeaways (dare I say, epic takeaways). In fact, each chapter has epic thoughts at the end.
The book covers the history of content marketing (including "Rudolph the Red-Nosed Reindeer" and The Furrow magazine from John Deere), why content marketing is surging now (hint, everyone is a publisher), the business case for content marketing (hint, it's like the game of Operation) and so much more.
Full disclosure, I've not finished it yet, but I'm well into it and learning so much from Joe, Brian and the others who contributed to the book. Can't wait to finish it!
The book covers the history of content marketing (including "Rudolph the Red-Nosed Reindeer" and The Furrow magazine from John Deere), why content marketing is surging now (hint, everyone is a publisher), the business case for content marketing (hint, it's like the game of Operation) and so much more.
Full disclosure, I've not finished it yet, but I'm well into it and learning so much from Joe, Brian and the others who contributed to the book. Can't wait to finish it!
February 24, 2023
Epic Content Marketing is a must-read for anyone looking to create a content strategy that truly resonates with their audience. This updated edition builds upon the original with new insights, examples, and case studies, offering practical advice for marketers at every stage of the content creation process. Whether you're a seasoned marketer or just starting out, Epic Content Marketing is an essential addition to your bookshelf!
March 3, 2023
If the first edition was already spectacular, the second is unmissable.
Joe Pulizzi is one of the great minds that have influenced the way I read and think about content.
In fact, if you work with content, even without having read a line of it, you're also under Joe's influence.
With Brian Piper, the book gets even better.
Here, you have complete instruction to make content in a world that needs communities and is on The Web3.
Joe Pulizzi is one of the great minds that have influenced the way I read and think about content.
In fact, if you work with content, even without having read a line of it, you're also under Joe's influence.
With Brian Piper, the book gets even better.
Here, you have complete instruction to make content in a world that needs communities and is on The Web3.
March 6, 2023
I loved the first edition & the second didn't disappoint. It has been updated with all the latest trends/technologies that Content Marketers need to know. Seriously, if you want to know about how to properly execute on a Content Marketing program then this book is for you. It doesnt matter if you are a solo entrepreneur or part of a large corporate marketing team then this book will cover ever aspect of the craft in detail.
July 26, 2025
The first edition was my introduction to some sort of marketing strategy.
The second edition is a good expansion on new trends as well as reinforcement of the principles. Arguably, it didn't have such a wow factor as the first time around but it's very comprehensive.
I liked the expansion on creator economy as well as web3. It's definitely a book for any marketer no matter the size of company you work for.
The second edition is a good expansion on new trends as well as reinforcement of the principles. Arguably, it didn't have such a wow factor as the first time around but it's very comprehensive.
I liked the expansion on creator economy as well as web3. It's definitely a book for any marketer no matter the size of company you work for.
March 3, 2023
Joe Pulizzi and Brian Piper have nailed it with this second edition of Epic Content Marketing. If you produce content for yourself or someone else, or are trying to build an audience-first business, this is the manual you will return to again and again. A must-read for any marketer or creator. Highly recommend!
May 28, 2023
This is definitely one of the better business books I’ve read as it combines sound research and practical guidance. I know from the number of post-its sticking out of the pages I’ll return to it again and again
June 29, 2023
I finally understand NFTs because of this book!
November 11, 2024
Great reference to keep. Lots of content ideas.
March 17, 2023
The best book I've read on modern day content marketing
The industry of content marketing is in a constant state of flux and dynamic movement. From marketing strategies to internal processes to emerging technologies, this book has solidified what I'm doing right and has helped uncover essential gaps to improve my marketing. Thank you Joe and Brian for penning this truly epic book. The future is bright!
The industry of content marketing is in a constant state of flux and dynamic movement. From marketing strategies to internal processes to emerging technologies, this book has solidified what I'm doing right and has helped uncover essential gaps to improve my marketing. Thank you Joe and Brian for penning this truly epic book. The future is bright!
April 2, 2023
Nothing special
Just a begginers overview of the content marketing plan. I really do not understand what all the hype is about. If you have experience in content marketing you will not learn anything new. Mediocre book all at all.
Just a begginers overview of the content marketing plan. I really do not understand what all the hype is about. If you have experience in content marketing you will not learn anything new. Mediocre book all at all.
Displaying 1 - 21 of 21 reviews