Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology

by Anneke Seley, Brent Holloway

Two Silicon Valley insiders reveal the emerging Sales 2.0 trend and how companies can profit from it Sales 2.0 explores the emerging Sales 2.0 phenomenon, how it is characterized, why it is imperative for a company’s long-term success, and how anyone can get started with this new approach to generating revenue. Driven by an explosion of online products and changing customer buying preferences, Sales 2.0 is the marriage of Web 2.0 technologies with innovative sales processes. The book shows readers how to redeploy their sales teams for greater bottom-line results and reveals all the differences between Sales 2.0 and traditional selling. Through real world case studies, readers will learn how industry leaders achieved phenomenal results and a competitive advantage. Applicable to sales teams in any industry, Sales 2.0 presents the future of sales today.

Genres: Business, Nonfiction

256 pages, Hardcover

First published December 1, 2008

Reviews

[Jason Mesiarik · Rating 5 out of 5]

Simple structured sales process with measurement and analytics that translate into results. I really like the concept of the organization of the sales force, and at the same time think it doesn't go far enough into social media dynamics. Very practical and applicable - the web tools online are great resources too.

[Joe · Rating 3 out of 5]

This book is mostly for VP of sales who is setting up inside sales group. This is good knowledge but not really what I need. I wanted techniques for finding and landing new leads and customers.