Perfect Package: How to Add Value Through Graphic Design

by Catharine M. Fishel

Some graphic design gets your attention. Some sticks in the memory. Then there are those very special projects that actually become a permanent Landmark on the cultural landscape. Joe Boxer. Volkswagen. Victoria's Secret. These and more than 25 additional projects are featured inside. What causes people to embrace these designs? How do they stay vital and alive? In the pages of The Perfect Package. You'll learn their secrets.

Genres: Design

160 pages, Hardcover

First published November 1, 2000

Reviews

[Duke Revard · Rating 2 out of 5]

Published in 2000 and dated. This reads like a recent history of web, print and merchandising design. The examples provided, now 18 year later, highlight the significant advance in graphic design over the past two decades.