In recent years, postcards have become so much more than a tacky holiday greeting. Graphic designers, illustrators, and advertisers are seizing the postcard and repurposing it with quirky new designs that give a new twist to a classic format.
Postcard is a showcase of the most exciting postcard designs and postcard-related projects, includinghandmade artworks, limited-edition sets and books, commercial promo cards, high-tech postcards, and interactive online projects that successfully link the virtual with the physical world.
Designed and compiled by international design studio FL@33, the book features more than 100 artists, illustrators, photographers, designers, and studios/collectives from around the world, with emerging talents sitting alongside established artists. The book includes a collector's set of 20 specially commissioned postcards from some of the biggest names in the business.
I picked this book up years ago whilst at university but have only just got round to giving it a thorough read. I was initially drawn to it because of the cover design and inclusion of free postcards. As a design student I used them as a reference in a few projects.
On rereading my favourite artists were Rinzen, Simon Wild, Atelier Telescopique, Jan van Holleben and Jeremyville. I don’t find a number of the designers included all that inspiring or appealing but others may, I favour creative photography and illustration over graphic design.
Overall a nice enough coffee table book and catalogue of artists with easy to follow contact information for each.