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P3 Selling: The Essentials of B2B Sales Success
Powerful, proven strategies for today's B2B seller
P3 Selling is an easy-to-follow framework that explains what you need to do and why you need to do it to achieve consistent B2B sales success. Navigate today's complex B2B environment with confidence as you win more deals, receive more referrals, make more money, and advance your way up the corporate ladder.
Stop hoping for lucky breaks, and take control of your sales results. Develop a deep understanding of the three most critical predictors of B2B sales success—without the jargon and complexity of other sales training programs. Then, learn how to apply them through non-manipulative techniques that work, closing more deals without sacrificing your integrity.
With specific activities at the end of each chapter to help you tailor these strategies and techniques to your own unique situation, P3 Selling is the must-have resource you'll turn to again and again, helping you overcome every B2B sales challenge.
P3 Selling is an easy-to-follow framework that explains what you need to do and why you need to do it to achieve consistent B2B sales success. Navigate today's complex B2B environment with confidence as you win more deals, receive more referrals, make more money, and advance your way up the corporate ladder.
Stop hoping for lucky breaks, and take control of your sales results. Develop a deep understanding of the three most critical predictors of B2B sales success—without the jargon and complexity of other sales training programs. Then, learn how to apply them through non-manipulative techniques that work, closing more deals without sacrificing your integrity.
With specific activities at the end of each chapter to help you tailor these strategies and techniques to your own unique situation, P3 Selling is the must-have resource you'll turn to again and again, helping you overcome every B2B sales challenge.
- GenresBusinessNonfiction
176 pages, Kindle Edition
Published May 17, 2022
40 people are currently reading
275 people want to read
About the author
Greg Nutter
1 book1 followerI am the founder of Soloquent, Inc., helping business owners and senior sales executives solve revenue growth problems through direct, indirect, and multi-channel sales models.
With over thirty-five years of experience, I have worked with a wide range of companies to develop strategies, programs, processes, and tools to grow revenues, enter new markets, increase sales consistency, maximize selling investments, and develop skilled sales, channel, and management personnel.
In addition, I have offered my expertise on a wide range of sales performance topics through hundreds of executive briefings, workshops, and keynote speeches throughout North America, South America, Asia Pacific, and Europe.
With over thirty-five years of experience, I have worked with a wide range of companies to develop strategies, programs, processes, and tools to grow revenues, enter new markets, increase sales consistency, maximize selling investments, and develop skilled sales, channel, and management personnel.
In addition, I have offered my expertise on a wide range of sales performance topics through hundreds of executive briefings, workshops, and keynote speeches throughout North America, South America, Asia Pacific, and Europe.
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Displaying 1 - 10 of 10 reviews
March 6, 2024
Greg Nutter is a man with a plan!
The P3 Selling method takes you, knowledgeably, through all of the steps necessary to sell B2B. This is a realistic plan that takes you far beyond just prospecting and closing deals. It really focuses on everything in between as well!
Enough with the telling. Best to ask. What is it you are looking to get from this book? Would solving your B2B sales deficiencies put you in better a place? Does this type of questioning make you a little warm and fuzzy? Then possibly this book is for you.
Along with the great sales tools, there is also a lot of general business sense thrown in to keep a sales business running efficiently and profitably.
A good book for anyone who wants to solve clients’ problems and offer them opportunities by working with them instead of trying to just get their money.
Highly recommend!
The P3 Selling method takes you, knowledgeably, through all of the steps necessary to sell B2B. This is a realistic plan that takes you far beyond just prospecting and closing deals. It really focuses on everything in between as well!
Enough with the telling. Best to ask. What is it you are looking to get from this book? Would solving your B2B sales deficiencies put you in better a place? Does this type of questioning make you a little warm and fuzzy? Then possibly this book is for you.
Along with the great sales tools, there is also a lot of general business sense thrown in to keep a sales business running efficiently and profitably.
A good book for anyone who wants to solve clients’ problems and offer them opportunities by working with them instead of trying to just get their money.
Highly recommend!
November 5, 2024
The Essentials of B2B Sales Success" is a solid resource for anyone looking to improve their skills in the world of business-to-business sales. With over 30 years of experience, author Greg Nutter provides a practical guide that stands out in a crowded field.
One of the book's strengths is its clear structure. The author introduces the P3 framework, which is easy to understand and apply. Each component is explained thoroughly, offering actionable strategies that you can implement right away.
What I appreciate about "P3 Selling" is that Nutter addresses the specific challenges faced by today’s sales professionals, such as navigating complex buying committees and effectively using digital tools. This makes the content very relevant to current sales environments. The writing style is straightforward and engaging, making it easy to grasp even more complex concepts. The inclusion of real-world examples and case studies helps connect theory to practice, enhancing the learning experience.
Whether you’re an experienced sales professional or just starting out, "P3 Selling" offers valuable insights that can help you close more deals and advance your career. It’s a worthwhile addition to any sales library and reflects Greg Nutter’s expertise in the field.
One of the book's strengths is its clear structure. The author introduces the P3 framework, which is easy to understand and apply. Each component is explained thoroughly, offering actionable strategies that you can implement right away.
What I appreciate about "P3 Selling" is that Nutter addresses the specific challenges faced by today’s sales professionals, such as navigating complex buying committees and effectively using digital tools. This makes the content very relevant to current sales environments. The writing style is straightforward and engaging, making it easy to grasp even more complex concepts. The inclusion of real-world examples and case studies helps connect theory to practice, enhancing the learning experience.
Whether you’re an experienced sales professional or just starting out, "P3 Selling" offers valuable insights that can help you close more deals and advance your career. It’s a worthwhile addition to any sales library and reflects Greg Nutter’s expertise in the field.
August 1, 2023
The single biggest takeaway for me was to make sure that pipeline management is done from the perspective of the prospect and where they are at in the buying process and not from the perspective of the seller and the activity they are engaged in. Unfortunately, as the author noted, most CRMs capture the seller's process, which can result in misleading data. With this book being published in 2022, I found it odd that the digital environment was not addressed. Many relational conversations are occurring virtually through Zoom and Teams even if in-person meeting options are presented. The digital world has also changed the information search process and has significantly lowered switching costs (and loyalty). Email spam tools are also more sophisticated and catching many more sales emails making that avenue less effective as a primary means of sales engagement. Overall though, the core aspect of considering the prospect's buying approach is highly relevant.
March 29, 2024
Easy to Follow Guide
I just put this book down and it offers a modern and streamlined approach to B2B selling, cutting through outdated strategies with a clear, psychology-based framework for success. Written by Greg Nutter, a veteran in sales consulting, it distills essential selling techniques into an easy-to-follow guide. It eliminates complex jargon, focusing instead on practical tools and real-world examples to improve sales effectiveness. From prospecting to pipeline management, it covers crucial sales processes, making it an invaluable resource for today's business professionals. The book emphasizes understanding buyers' needs and decision-making processes, providing insights that are both actionable and insightful. This book is not just informative but also empowering, aimed at those looking to achieve consistent sales success and personal satisfaction in their sales careers.
I just put this book down and it offers a modern and streamlined approach to B2B selling, cutting through outdated strategies with a clear, psychology-based framework for success. Written by Greg Nutter, a veteran in sales consulting, it distills essential selling techniques into an easy-to-follow guide. It eliminates complex jargon, focusing instead on practical tools and real-world examples to improve sales effectiveness. From prospecting to pipeline management, it covers crucial sales processes, making it an invaluable resource for today's business professionals. The book emphasizes understanding buyers' needs and decision-making processes, providing insights that are both actionable and insightful. This book is not just informative but also empowering, aimed at those looking to achieve consistent sales success and personal satisfaction in their sales careers.
November 13, 2023
A Very Advanced Book
The only reason I give it a four star review is it’s much more advanced than I require. I own a small business. Now if I were in the corporate world ( which I was a few years ago) this would be great. Very detailed instructions. Highly recommend for high pressure sales job.
The only reason I give it a four star review is it’s much more advanced than I require. I own a small business. Now if I were in the corporate world ( which I was a few years ago) this would be great. Very detailed instructions. Highly recommend for high pressure sales job.
March 29, 2024
Great complex sale book!
With a great premise (the three P’s) , plenty of examples, sample dialogues and examples galore, and tools, this is a terrific resource for anyone who is involved in B2B or complex sales processes. If you’re in sales and especially if feel like you need some help getting going or getting better, pick up this book.
With a great premise (the three P’s) , plenty of examples, sample dialogues and examples galore, and tools, this is a terrific resource for anyone who is involved in B2B or complex sales processes. If you’re in sales and especially if feel like you need some help getting going or getting better, pick up this book.
January 11, 2024
Easy To Follow and Very Informative
This is a hugely helpful book. It is common sense driven and if you are a common sense fan, you will definitely love reading this book. If you are in sales, grab this as your bible!
This is a hugely helpful book. It is common sense driven and if you are a common sense fan, you will definitely love reading this book. If you are in sales, grab this as your bible!
June 21, 2025
Strong sales process
This is a great way to make organize the many skills of sales into a clear framework. It’s specific and insightful. Great read for salespeople looking to go from good to great.
This is a great way to make organize the many skills of sales into a clear framework. It’s specific and insightful. Great read for salespeople looking to go from good to great.
December 8, 2023
Highly recommended!
No filler just pure results driven content to help your business. Very concise and to the point from an authentic voice
No filler just pure results driven content to help your business. Very concise and to the point from an authentic voice
April 26, 2024
Very Clear!
Great book about sells, it explains all the process of selling making it very easy to follow. A book full of experience that motivates through a practical methodology.
Great book about sells, it explains all the process of selling making it very easy to follow. A book full of experience that motivates through a practical methodology.
Displaying 1 - 10 of 10 reviews