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Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth
Crush siloes by connecting teams, data, and technologies with a new systems-based approach to growth.
Growing a business in the 21st Century has become a capital intensive and data-driven team sport. In Revenue A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth. The book shows everyone how to connect the dots across an increasingly complex technology ecosystem to simplify selling and accelerate revenue expansion. With Revenue Operations, you’ll understand what it takes to successfully transition to the new system of growth without killing your existing business. This practical and executable approach can be used by virtually any business - large or small, regardless of history or industry - that wants to generate more growth and value. By reading this book you will
Real-world case studies and personal experiences from executives across an array of high technology, commercial, industrial, services, consumer, and cloud-based businesses. The six core elements of a system for managing your commercial operations, digital selling infrastructure, and customer data assets. Nine building-blocks that connect the dots across your sales and marketing technology ecosystem to generate more consistent growth and a better customer experience at lower costs. The skills and tools that next generation growth leaders will need to chart the roadmap for a successful career in any growth discipline for the next 25 years.An indispensable resource for anyone who wants to get more from their business – board members, CEOs, business unit leaders, strategists, thought leaders, analysts, operations professionals, partners, and front-line doers in sales, marketing, and service - Revenue Operations is based on over one thousand surveys of and interviews with business professionals conducted during 2020 and 2021. It also includes a comprehensive analysis of the sales and marketing technology landscape. As a perfectly balanced combination of academic insight and data-driven application, this book belongs on the bookshelves of anyone responsible for driving revenue and growth.
Growing a business in the 21st Century has become a capital intensive and data-driven team sport. In Revenue A New Way to Align Sales and Marketing, Monetize Data, and Ignite Growth, an accomplished team of practitioners, academics, and experts provide a proven system for aligning revenue teams and unlocking growth. The book shows everyone how to connect the dots across an increasingly complex technology ecosystem to simplify selling and accelerate revenue expansion. With Revenue Operations, you’ll understand what it takes to successfully transition to the new system of growth without killing your existing business. This practical and executable approach can be used by virtually any business - large or small, regardless of history or industry - that wants to generate more growth and value. By reading this book you will
Real-world case studies and personal experiences from executives across an array of high technology, commercial, industrial, services, consumer, and cloud-based businesses. The six core elements of a system for managing your commercial operations, digital selling infrastructure, and customer data assets. Nine building-blocks that connect the dots across your sales and marketing technology ecosystem to generate more consistent growth and a better customer experience at lower costs. The skills and tools that next generation growth leaders will need to chart the roadmap for a successful career in any growth discipline for the next 25 years.An indispensable resource for anyone who wants to get more from their business – board members, CEOs, business unit leaders, strategists, thought leaders, analysts, operations professionals, partners, and front-line doers in sales, marketing, and service - Revenue Operations is based on over one thousand surveys of and interviews with business professionals conducted during 2020 and 2021. It also includes a comprehensive analysis of the sales and marketing technology landscape. As a perfectly balanced combination of academic insight and data-driven application, this book belongs on the bookshelves of anyone responsible for driving revenue and growth.
- GenresBusiness
281 pages, Kindle Edition
Published April 19, 2022
67 people are currently reading
95 people want to read
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Displaying 1 - 6 of 6 reviews
December 2, 2024
Information provided in the book was repeated multiple times in very general ways. The book could’ve been shortened more. There were some good ideas, but they were very general like, “sales enablement will provide more ROI since reps will be efficient.”
August 17, 2023
Packed with good stuff, but hard to listen to and keep up. Going to try the Kindle version and might increase my rating.
Read
December 28, 2023DNF. Should have listened to the reviews - was so dry and felt like everything was about why and not how, so I didn’t find the practical experiences I was looking for.
March 8, 2025
Some good content lost in a confusing framework that doesn’t match the title.
October 13, 2025
a bit repetitive however i found the later chapters are useful and insightful.
December 30, 2025
I was taking notes while I was reading it, thinking there would be worthwhile information to reference later. I'll just copy/paste those notes. Paying for this book will annoy me for the rest of my life.
Critiques
- For whatever reason, verbiage is a bit difficult to follow. The use of alliteration is prevalent.
- Chapter 1 super repetitive. Felt bad enough that I actually searched for phrases and as it turns out, it actually was a repeating sentence.
- You can search for “Private Equity firms are pushing their portfolio… “ and within just a few pages it repeats with the same stats.
- Beginning of chapter 2: “This book will lay out a clear execution blueprint for the individuals who must make Revenue Operations a reality – from the CEO to operations professionals to sellers engaging customers on the front line.”
- Why the fuck hasn't it laid it out already?
- Chapter 2: “An analysis of the third-party research published by analysts, consultants, and solutions providers strongly supports the shift to Revenue Operations as a way to improve rep productivity and firm financial performance.”
- We fucking get it. Rev Ops is important. It's why we bought the book and you've been saying it ad nauseam. Get to the fucking meat.
- Chapter 2: “So far, research has failed to clearly define what a Revenue Operations model is, how those gains are being realized, and who specifically is achieving them.”
- Then fucking do it already.
- 41 pages in: “In conjunction with the move to Revenue Operations, a new generation of growth leader has emerged, reporting to the CEO.”
- This is a useless statement. We've already been over this. Holy shit. I’m done. DNF. Wasted $20. Should have pirated.
- “Adapt the sales force design to improve speed, visibility, and engagement at lower cost. Growth leaders must adjust the sales force design to improve performance, engagement, and costs.”
- Repetitive as fuck. It's literally the same statement. I would be embarrassed if I wrote this.
Critiques
- For whatever reason, verbiage is a bit difficult to follow. The use of alliteration is prevalent.
- Chapter 1 super repetitive. Felt bad enough that I actually searched for phrases and as it turns out, it actually was a repeating sentence.
- You can search for “Private Equity firms are pushing their portfolio… “ and within just a few pages it repeats with the same stats.
- Beginning of chapter 2: “This book will lay out a clear execution blueprint for the individuals who must make Revenue Operations a reality – from the CEO to operations professionals to sellers engaging customers on the front line.”
- Why the fuck hasn't it laid it out already?
- Chapter 2: “An analysis of the third-party research published by analysts, consultants, and solutions providers strongly supports the shift to Revenue Operations as a way to improve rep productivity and firm financial performance.”
- We fucking get it. Rev Ops is important. It's why we bought the book and you've been saying it ad nauseam. Get to the fucking meat.
- Chapter 2: “So far, research has failed to clearly define what a Revenue Operations model is, how those gains are being realized, and who specifically is achieving them.”
- Then fucking do it already.
- 41 pages in: “In conjunction with the move to Revenue Operations, a new generation of growth leader has emerged, reporting to the CEO.”
- This is a useless statement. We've already been over this. Holy shit. I’m done. DNF. Wasted $20. Should have pirated.
- “Adapt the sales force design to improve speed, visibility, and engagement at lower cost. Growth leaders must adjust the sales force design to improve performance, engagement, and costs.”
- Repetitive as fuck. It's literally the same statement. I would be embarrassed if I wrote this.
Displaying 1 - 6 of 6 reviews