33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking

by Juliette Powell

Chinese edition of "33 Million People in the How to Create, Influence, and Run a Successful Business with Social Networking" Now that sites like Facebook, Twitter and other social networking websites are flourishing, it is a force that no sales should ignore. It is a place where you can reach 33 million with a fraction of the cost of advertising on TV and print. The author offers the best tips of marketing via social networks. In Traditional Chinese. Distributed by Tsai Fong Books, Inc.

Genres: Business, Nonfiction

154 pages, Hardcover

First published January 1, 2008

About the author

Juliette Powell was an American-Canadian media expert, tech ethicist, business advisor, author and beauty pageant titleholder who was crowned Miss Canada 1989, the contest's first Black Canadian winner.

Reviews

[Bob Andelman · Rating 4 out of 5]

Juliette Powell wants to hook you up.

Not for sex—she wants you to get busy with something much more long-lasting and rewarding: running a successful business with social networking.

Her new book, 33 Million People in the Room: How to Create, Influence, and Run a Successful Business with Social Networking, is a quick useful read for anyone afraid of a world gone social networking crazy. It is a bit of a religion, but Powell does wonders for demystifying the cult of online connections.

Listen to my podcast interview with Juliette here: https://mrmedia.com/2009/03/juliette-...

[Joe Robles · Rating 3 out of 5]

I think this book is a good introduction to the world of social media, but I only give it three stars because it doesn't really do what it's subtitle says: how to create, influence and run a successful business with social networking.

Don't get me wrong, this book did give me some great ideas on how I can maximize my company's social networking. But for a novice or someone who wasn't already aware or using social networking, I think you'd come away with more questions than answers. For instance, Chapter 6 the Feedback Loop, she explains very well the new nature of customer feedback in the digital age. And she explains how in general terms that you can take negative feedback and create positive results from that. However, she doesn't give you specific, actionable items that you could use. The lack of Actionable items is what I feel is missing from this book. I think Ms. Powell could benefit from pairing up with a manager or retailer and taking her ideas (which are great) and pairing them with actions that people on the front lines could use.

Take, again, the feedback loop. She writes that one should respond to both positive and negative feedback, otherwise in the absence of a response from you, the feedback tends to get more negative. This is because your customers only have feedback from each other. The problem is what if you respond to feedback in the wrong way. This can be just as bad. I learned that from the Yelp.com FAQ for businesses. It actually has an example of how to respond to negative feedback that I think is perfect for not only online, but real world communications. Essentially the Yelp solution encourages you not to be defensive, don't offer discounts or free stuff (seems like a bribe) and offer a solution of some sort. Simple, but would have been a great addition to the chapter on feedback.

All in all a good book that could benefit from some implementable items. I recommend as a starter book on the subject.

[Kelly Schuknecht · Rating 5 out of 5]

33 Million People in the Room is an inspiring look at the growing world of social networking and how it can be used effectively to promote a business, product or message. Juliette Powell discusses the importance of putting yourself out there, being authentic and making social networking a part of your daily routine. It doesn't have to consume your life, but should be included in the overall picture of your marketing strategy.

Powell provides detailed examples of how social networking has been used effectively by businesses such as Threadless (crowd sourcing) and politicians such as Barack Obama (virality and communities). She also gives good examples of how social networking can have a negative impact when businesses do not put value in online reputation management.

Overall, 33 Million People in the Room has provided me with a wealth of knowledge and an abundance of ideas to explore and add to my marketing practices. Whether you are a newbie to social networking or you already have a solid community, this book is bound to spark new ideas and motivate you to continue building your community using the social networking tools at your disposal.

[E · Rating 4 out of 5]

Savvy guide to social networks

If your idea of forming a social network is still working the crowd at a cocktail party, drink up and join the 21st century. As any digitally literate teenager can confirm, online social networks are today’s worldwide meet-and-mingle zones. Will joining a social network help you professionally or personally? Could it hurt you in any way? Which networks should you join? How should you use them? Social network guru Juliette Powell answers these questions and some that are more sophisticated in her savvy new book. She discusses LinkedIn, which she cites as the best social network for business people. She closely examines Facebook and MySpace, the most popular personal social networks. She explains the pluses and minuses of joining social networks, and provides useful tips on their protocols and customs. If you aren’t yet at home in the online world of social networks, getAbstract recommends Powell’s book as an excellent basic travel guide.

[Gabriela · Rating 4 out of 5]

Juliet Powell's 33 Million People In The Room is a small but highly dynamic guide into how businesses can leverage social networks to enhance their online visibility and influence. Every chapter in the book features essential lessons on using existing social media tools to grow your networks. She contends that in today's world of business, it is more important whom you know; and using Web 2.0 tools, you can greatly enlarge the circle of the people you know.

I enjoyed the easy reading that this book offered. While the information may not be entirely new for anyone using social media, you are bound to complete the book with at least one valuable tip. If you are starting a business or already managing one, or you are an activist or a marketer striving to get your head around social media, I highly recommend this book.

[Eric Pelot · Rating 2 out of 5]

This is a non-fiction book talking about individual marketing and networking using online social networking sites like facebook, twitter, linkedin, etc...

Covers topics such as social capital, cultural capital, influence and a multitude of other related topics I have little to no interest in. I guess having personally observed folks using the referred to sites to market themselves, I've kind of been turned off to thinking about it. Still, not useless information if you are looking to market yourself or your brand.

I need to read something fun now, thankfully this was short.

[Ebony · Rating 3 out of 5]

i never knew what i never knew about social networking and it's all still growing and changing so fast. i totally changed my approach to facebook after reading this book and am now thinking of innovative ways to use social networking in the classroom. i can't wait to read more about networking. this one was a quick and easy read by a woman of color. i recommend it as a starting point.

[May · Rating 2 out of 5]

A fairly basic book for those who have no concept about Web 2.0 and its potential. Decent glossary of terms but severely lacking a bibliography. I took the book out of the library thinking it would be give me some additional references to how the corporate world was incorporating Web 2.0 technology and tools but this book just provided me with what I already know about Web 2.0.

[Roland Martinez · Rating 2 out of 5]

For a book on social networking this ebook was way behind the times. As the best example it included an index. This is nonot only stupid because I can just search an ebook, it is stupid because my ebook didn't have page numvers. The information was accurate but meant for someone trapped in 2003. Skip it and find something more targeted to the network you want to use.

[Bill · Rating 5 out of 5]

Full disclosure：Juliette is a friend and while this book just hist the shelves last week I read a preview back in September and LOVED it.Juliette understands the need for social networks and how they are changing the way we do business.

[Rushay Booysen · Rating 3 out of 5]

Good book to make people aware of the power of social networking.If i was a starter on social media i would definitely have given it 4 stars.Caught a few new tips but vast majority i knew.I would advise if you starting to use networks to read this book

[Michele]

Interesting high level overview of marketing through social media with some good examples. It is very high level, not for the social marketing savvy.

[Gohary]

This book is a must read for any person who wants to know / who works in Social Media.

[Tamey Taylor · Rating 4 out of 5]

lots of good advice on how to look at your business from a different angle.

[Amanda · Rating 2 out of 5]

This book was more about information and people than it was a how-to, which is unfortunate given the subtitle.

[Aarif Billah · Rating 4 out of 5]

My reading note: https://aarifbillah.com/how-to-create...
.
best regards,

https://aarifbillah.com/