Twentieth Century Advertising

by Dave Saunders

Advertising today is the most inescapable spectacle of all forms of modern mass communications. This book explores how the greatest campaigns of the 20th century have come to occupy a unique cultural position in the economic, social, political and aesthetic spheres of everyday life.

Genres: Reference, Nonfiction

256 pages, Hardcover

First published October 29, 1999

Reviews

[Bruce Kirby · Rating 5 out of 5]

Excellent read, a complete history of 20th century advertising. It provides you with more than just descriptions of some of the most successful ad campaigns ever but the rationale behind them. A must-read for ad pros and students.