For Promotional Use Only

by Lindsay Zoladz (Primary Contributor), Caroline Golum, Roger Corman (Foreword)

A Twister neck tie. A Stepford Wives frisbee. An embroidered satin jacket for The Color Purple.

With these and 160+ more artifacts of Hollywood marketing excess and ingenuity, For Promotional Use Only celebrates the boom-era of movie promo from 1975-2005. Featuring a foreword by Roger Corman, an essay by Lindsay Zoladz, and an oral history by Caroline Golum.

Genres: Nonfiction

235 pages, Hardcover

First published January 1, 2021

Reviews

[SaladM87 · Rating 2 out of 5]

Yeah it’s kinda cool but in all honesty I just wish there was more to it, it feels like a top 10 weird promo items would give more information, like at least a simple how does this tie into the movie, where was it sold, why was this manufactured? Things like that would have made this so much cooler, if I didn’t get this from a library and actually bought it for 52 dollars (plus shipping) I would be kinda sad

[Anne · Rating 4 out of 5]

Another very random book I found out about from another NYT article. I was pretty amused to see all the bits of swag from a whole host of movies throughout the years. Some was better than others and it makes me wonder was fabulous bits are still out there that weren't include din the book.

[frankie · Rating 3 out of 5]

Really interesting promotional merch for an array of movies. I wish there were a bit more background information for some of these along with their photos. My friend had it as a coffee table book so I looked through the entire thing.

[Adam F. · Rating 3 out of 5]

would've liked more background on merchandise and it's distribution, but overall a good book, that is physically beautiful.