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176 pages, Paperback
First published February 7, 2008
In the writing there is a high rate of British idioms making it suitable for readers familiar with British English. There are brief notes on American English writing. There are useful language and grammar tips. But if you don't know typical British idiomatic phrases and word usage, the examples and some of the text will be unnecessarily cryptic. The tone is uneven; later chapters dispense with the forced informality of matey idioms.
The thrust of this work is to write clearly and keep the reader interested. The emphasis is on practical communication particularly nonfiction writing. I feel that describing writing as a process of "leading" the reader is too close to rhetoric. I prefer "showing". Even in a factual work, "show don't tell" is a good principle. Too much telling, trying to "lead" the reader, can sound like lecturing.
The editing is lacklustre with typos in some of the examples and many in the main text. It's remarkable how often "hut" appears where "but" would be sensible. Occasionally, missing punctuation makes the writing obscure.
"Academic essays work well following this model, especially if the last section agrees with what the person marking the paper thinks."Is the author cynical about his own teaching record or only other's? This could be read charitably as sympathy for student frustrations, but should cynicism be promoted in students?
In contradiction to the advice in the text, nowadays you can obtain test readers via online services. This is easy enough to do that you should strive to find new readers for each planned publication (in addition to a 'stable' of trusted readers) - each reader brings new knowledge and life experience which can help you avoid tunnel vision whereby obvious problems are missed, a perennial pitfall of dealing with experts.
There are some book references for further reading at the end. The author reluctantly names a few web sites but, inconveniently for readers, the web addresses are not given. However the next page has the address of the author's own web site with an advertisement for commercial services. After this self-serving promotion there are publisher promotions for additional self-help works by other authors.