The Ideology of Power and the Power of Ideology is an excellent survey of the material practices and influences of ideology within society, from topics like Dialectical Materialism of Ideologies to the Ideological Constitution of Classes. I read, took notes, and wrote a review of this book within a 6 hour span, broken up only by two short caffeine/carbohydrate binges.
Therborn tackles quite an extensive array of topics in an unusually brief performance-merely 125 pages. Yet his prose never becomes perfunctory or even that dry-although it should be noted that his writing is far from the exciting verbosity and brilliant flourish of Deleuze and Žižek. Additionally, it should be noted that little of Therborn's work hasn't already been written about. Instead, it's Therborn's analytic abilities within a salient compilation that make The Ideology of Power and Power of Ideology a worthwhile read.
Therborn establishes the normative expectations for various social roles from Althusser's Ideological Interpellation. He then coins what he refers to as the "ideological dimensions of Human Subjectivity," which are: Inclusive-Existential Ideology, Inclusive-Historical Ideology, Positional-Existential Ideology, and Historical-Positional Ideology. These four terms are used throughout his piece and are the subjects of various theoretical models. For example, he writes extensively about how ideologies operate in the material matrix of affirmatives and sanctions by illustrating the applications of it within supranatural-ideology, ie religion. He asserts that religion provides believers answers to existential questions and explanations for historical origins as well as a reward for subscribing to the "true" knowledge of what governs the world, ie heaven.
Another interesting-and possibly original-argument that he makes is that Positional-Existential and Positional-Historical Ideologies have dual natures. They are on one hand an ego-ideology with their respective central tenets, but on the other, an alter-ideology of whatever the dialectic or opposition possesses. For example, within Positional-Existential, male-chauvinist sexist ideology is an ego-ideology of maleness as well as an alter-ideology of femaleness. Or, within Positional Historical, the ideology of the bourgeoise has an ego-ideology of itself and an alter-ideology of dominating or striving to dominate the formation of class subjects. He also claims that isolated-primitive communities did not have dual-nature but were limited to ego-ideologies. What these primitive societies didn't know was deemed "chaos" or "nothingess." So, it could be asserted that ego duality is a feature of more "developed" societies.
Therborn also makes an oustanding attack on the "Problems in Political Theory" of legitamacy, consent, and class consciousness by citing that the theory is idealist, simplistic, a subjetivist conception based on faulty premises, and ultimately a theory rooted exclusively in the parameters of Bourgeoise Revolution.
I recommend this book to anyone looking for a thought-provoking and succinct, yet abbreviated, overview of ideology.