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Broke To Breakthrough: The Rise of India's Largest Private Dairy Company
Broke to Breakthrough is a business biography of one of the largest dairy product companies in India-Hatsun Agro- and its founder R.G. Chandramogan. Hailing from Virudhunagar district, Chandramogan started his venture when as a twenty-one-year-old chasing his dreams It was in 1970 that Chandramogan first started making ice candies with three people in a rented place measuring 250 sq.ft. in the. He initially sold in pushcarts and in the very first year, the company made an annual turnover of Rs 1,50,000. Gradually, Arun Ice Creams became one of the biggest players in the state. But Chandramogan didn't stop at that - he branched into the dairy business, since they were constantly in touch with farmers across Tamil Nadu. Thus was born Hatsun Agro Product in 1986. Today, over four lakh farmers are associated with them and Hatsun has created a model such that there are no middle-men between themselves and the farmers.
134 pages, Kindle Edition
Published September 6, 2021
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Displaying 1 - 8 of 8 reviews
January 11, 2022
Written by Harish Damodaran, the book Broke to Breakthrough, The rise of India's largest private dairy company is the journey of R.G. Chandramogan and his company Hatsun Agro Products (HAP), starting as an ice candy manufacturer in an already saturated market to becoming a Rs 5,500 Crore Company.
This book is a must-read for anyone who is an entrepreneur or aspires to be one. Also, for people who have careers in Fast Moving Consumer Goods or Operations Management.
What I found most interesting was that the book does not paint a partial rosy picture by stating high digit sales, but talks in-depth about working capital, taxes, supply chain management, forward and backward integration, which are common trouble points for budding businesses.
My reading experience would have been even better if there was more light was shed on the analysis of the mistakes that were done in the pursuit of expansion and learnings that were hence gained.
Especial mention to the last chapter talking about the impact of lockdown on the business model and the managing strategies adopted by the company on such a short note.
This book is a must-read for anyone who is an entrepreneur or aspires to be one. Also, for people who have careers in Fast Moving Consumer Goods or Operations Management.
What I found most interesting was that the book does not paint a partial rosy picture by stating high digit sales, but talks in-depth about working capital, taxes, supply chain management, forward and backward integration, which are common trouble points for budding businesses.
My reading experience would have been even better if there was more light was shed on the analysis of the mistakes that were done in the pursuit of expansion and learnings that were hence gained.
Especial mention to the last chapter talking about the impact of lockdown on the business model and the managing strategies adopted by the company on such a short note.
October 24, 2021
Just finished reading "Broke to Breakthrough" by Sh. Harish Damodaran.
Must Read for everybody who is interested in #India #AgriBusiness #AgriEntrepreneurship #StartUps
The books runs through the Awesome & InSome Ways Challenging Entrepreneurial Journery of a Man who achieved extra ordinary success in Dairy & Related FMCG Business based on his WillPower, Widsom, Learnings, Persistence.
Hatsun = Largest Indian Private Dairy based FMCG Agro Company. Brand has High Brand Recognition, Resonance & Equity in the Indian Retail Market.
Market Feedbacks about Hatsun Agro from stakeholders like Consumers, Trade Partners, Dairy Farmers, Sharholders would add more diversity to the Hatsun Journey, as has been beautifully documented by Sh. Harish Damodaran Ji.
Loved the Read !
Rahat Virk
Must Read for everybody who is interested in #India #AgriBusiness #AgriEntrepreneurship #StartUps
The books runs through the Awesome & InSome Ways Challenging Entrepreneurial Journery of a Man who achieved extra ordinary success in Dairy & Related FMCG Business based on his WillPower, Widsom, Learnings, Persistence.
Hatsun = Largest Indian Private Dairy based FMCG Agro Company. Brand has High Brand Recognition, Resonance & Equity in the Indian Retail Market.
Market Feedbacks about Hatsun Agro from stakeholders like Consumers, Trade Partners, Dairy Farmers, Sharholders would add more diversity to the Hatsun Journey, as has been beautifully documented by Sh. Harish Damodaran Ji.
Loved the Read !
Rahat Virk
October 20, 2022
A decent book on India’s largest private dairy company.
Very poor choice of author. It does not look like a biography. A journalist writing a book does that.
So many numbers and data. Pretty unnecessary.
For me the good part was understanding the survival of entrepreneur -Chandramogan - who persevered through his 50 years of working life.
Wouldn’t recommend it to anyone outside the dairy world.
Very poor choice of author. It does not look like a biography. A journalist writing a book does that.
So many numbers and data. Pretty unnecessary.
For me the good part was understanding the survival of entrepreneur -Chandramogan - who persevered through his 50 years of working life.
Wouldn’t recommend it to anyone outside the dairy world.
April 24, 2023
Very good book which walks you through how Mr Changramogan's set up path breaking activities at Hatsun Agro and created a solid brand.
I just wish the author had documented countless numbers in a tabular format than just in a paragraph manner.
I just wish the author had documented countless numbers in a tabular format than just in a paragraph manner.
September 11, 2023
It offers a concise exploration of the Indian dairy industry. The book provides a factual account of the company's chronological evolution rather than weaving a narrative, making it a relatively dry read. It is however informative to learn about one of India's premier dairy companies.
June 12, 2022
A decent account of the Hatsun / Arun brand journey in India. Lot of focus on procurement.
April 7, 2025
The book is interesting but very short.
May 6, 2022
The book primarily talks about the journey of rg Chandramogan sir who ran hatsun for the past 50 years and making it what it is now
My two takeaway from this book are:-
1. Importance of frugality ( thrift)
2. Creating economic moats
3. Significance of product differentiation and innovation
My two takeaway from this book are:-
1. Importance of frugality ( thrift)
2. Creating economic moats
3. Significance of product differentiation and innovation
Displaying 1 - 8 of 8 reviews