Waking the Sleeping Giant: Unlocking the Hidden Power of Business to Save the Planet

by Jake Kheel

Within every company, there lies a sleeping giant. Companies have long been viewed as either the primary cause of environmental destruction, or as a deep-pocketed funding source for people trying to confront it. But with their access to innovation, new technology, and intellectual firepower, most companies are built to tackle the challenges our planet faces in a way smaller organizations and foundations can't.

What would happen if executives stopped looking at sustainability as a side project for the PR team and saw it instead as a way to benefit the planet and their profits?

The giant would be awakened--and the world would never be the same.

Jake Kheel  wrote  Waking the Sleeping Giant  to help unlock your company's hidden power to save the planet. He offers an action-driven, common sense approach to sustainability supported by real-life examples from his work in the Dominican Republic that demonstrate how companies can become a potent force for sustainability. This book offers up tangible ways everyone--from executives to employees--can make a difference and demonstrate the value of sustainability beyond the bottom line.

Genres: Nonfiction

274 pages, Hardcover

Published April 6, 2021

Reviews

[Maia]

“Companies will continue to be sleeping giants until they are prodded awake…. As Albert Camus said, ‘“One must imagine Sisyphus happy. The struggle itself toward the heights is enough to fill a man’s heart’”

[RODOLFO HOLLANDER]

Una historia fascinante que nos deja un profundo aprendizaje

La experiencia narrada por Jake Keel nos muestra una poco explorada via para mejorar al planeta. Una empresa, Grupo Puntacana, entiende y aplica una manera novedosa y copiable de enfrentar los retos de la naturaleza. Veamos como se puede manejar el cuido del medio ambiente como una empresa y ser exitoso.
Además el libro es de fácil lectura, una vez se comienza uno no puede dejarlo. Lo recomiendo muy ampliamente

[Maximo]

This book is a good example of how tourism can be sustainable. Looking at this well renowned place called PUNTACANA has been able to have these sustainable projects some by necessity and others by mistake. It can be accomplished and this book gives you a very good example. A must read for people looking into the future of sustainable living. Jake is very passionate on what he does.

[Virginia]

⭐️⭐️⭐️⭐️
I received an advance review copy for free, and I am leaving this review voluntarily.
Waking the Sleeping Giant provides practical insights and strategies that are easy to understand and apply in real-world situations. It's a valuable resource for anyone looking to improve their skills and approach to business challenges.

[John]

Great I won the giveaway, will start reading soon

[Gabby]

An inspiring and engaging book that forces you to think differently about the relationship between for-profit companies and environmental sustainability.