Why did they bother writing it? I assumed I would learn something about HOW cult followings are developed.
Instead, you're in for nine boring essays, each by a different author. There's no point. Here's a random paragraph (don't believe me, buy it and flip to a random page yourself) so that you've got an idea of the waste of time you're in for:
> This essay closes, however, by noting a blind spot that future works on cult media would do well to examine in greater depth. Is it possible to establish links between social milieus and cultural worlds
So many words, without saying anything. The entire "book" is like this. It's writing is exactly what Orwell advises us to do in his essay "Politics and the English Language".
The only "review" on Amazon gives the book 3-stars, and even that looks like the reviewer was a friend being generous.
Cult Followings. Cult Leaders. Cult Television. Cult Products. This is a fascinating subject. Lessons learned could be put to profitable use. Yet, no such lessons are to be learned here.
Trust me, skip this one.