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Culture, Inc: The Corporate Takeover of Public Expression
Most Americans take for granted that they live in an open society with a free marketplace of ideas, in which a variety of forms of expression and opinion flourish and can be heard. But as Herbert Schiller makes clear in Culture, Inc. , the corporate arm has reached into every corner of daily
life, and from the shopping mall to the art gallery, big-business influence has brought about important changes in American cultural life.
Over the last fifty years the private corporate sector in America has steadily widened its economic, political, and cultural role both in the United States and abroad, and Schiller finds the effects alarming. Corporate control of such arenas of culture as museums, theaters, performing arts
centers and public broadcasting stations, he argues, has resulted in a broad manipulation of consciousness as well as an insidious form of censorship. Artists with views antithetical to big business, for instance, find they are unable to show in corporate-sponsored museums and galleries. And what
does reach the public eye is non-provocative, watered down so as to be palatable to the largest number of potential consumers. "Blockbuster" museum exhibits present art objects abstracted from their social and historical contexts, and, he maintains, serve primarily as commmercial promotions for the
corporations whose banners and logos adorn the exhibit halls.
But the cultural landscape is only one area of concern. Schiller points out that the suburban sites of social interaction-- malls and shopping centers-- commonly thought of as public spaces, are actually privately owned. Explicity designed for consumerism and inhospitable as true public
meeting places, they act as little more than selling machines. Another conquered frontier, he points out, is the enormously expanded informational system of the last ten years, now owned and directed by a corporate handful. Not only is there massive concentration in the media sector, but
information once dispensed and controlled by the government is now farmed out to private concerns, who turn once inexpensive information into a profitable commodity. Schiller also finds the dynamic of information commercialization at work in the nation's universities, where big-business support of
research has led to a siphoning off of the findings for their own profit.
A disturbing but enlightening picture of corporate America, Culture Inc. exposes the agenda and methods of the corporate cultural takeover, reveals the growing threat to free access to information both at home and abroad, and explains how the few keep managing to benefit from the many. This
eye-opening book is for anyone concerned with preserving variety and choice.
life, and from the shopping mall to the art gallery, big-business influence has brought about important changes in American cultural life.
Over the last fifty years the private corporate sector in America has steadily widened its economic, political, and cultural role both in the United States and abroad, and Schiller finds the effects alarming. Corporate control of such arenas of culture as museums, theaters, performing arts
centers and public broadcasting stations, he argues, has resulted in a broad manipulation of consciousness as well as an insidious form of censorship. Artists with views antithetical to big business, for instance, find they are unable to show in corporate-sponsored museums and galleries. And what
does reach the public eye is non-provocative, watered down so as to be palatable to the largest number of potential consumers. "Blockbuster" museum exhibits present art objects abstracted from their social and historical contexts, and, he maintains, serve primarily as commmercial promotions for the
corporations whose banners and logos adorn the exhibit halls.
But the cultural landscape is only one area of concern. Schiller points out that the suburban sites of social interaction-- malls and shopping centers-- commonly thought of as public spaces, are actually privately owned. Explicity designed for consumerism and inhospitable as true public
meeting places, they act as little more than selling machines. Another conquered frontier, he points out, is the enormously expanded informational system of the last ten years, now owned and directed by a corporate handful. Not only is there massive concentration in the media sector, but
information once dispensed and controlled by the government is now farmed out to private concerns, who turn once inexpensive information into a profitable commodity. Schiller also finds the dynamic of information commercialization at work in the nation's universities, where big-business support of
research has led to a siphoning off of the findings for their own profit.
A disturbing but enlightening picture of corporate America, Culture Inc. exposes the agenda and methods of the corporate cultural takeover, reveals the growing threat to free access to information both at home and abroad, and explains how the few keep managing to benefit from the many. This
eye-opening book is for anyone concerned with preserving variety and choice.
201 pages, Hardcover
First published September 14, 1989
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About the author
Herbert Irving Schiller
15 books56 followersSchiller warned of two major trends in his prolific writings and speeches: the private takeover of public space and public institutions at home, and U.S. corporate domination of cultural life abroad, especially in the developing nations. His eight books and hundreds of articles in both scholarly and popular journals made him a key figure both in communication research and in the public debate over the role of the media in modern society. He was widely known for the term “packaged consciousness,” that argues American media is controlled by a few corporations that “create, process, refine and preside over the circulation of images and information which determines our beliefs, attitudes and ultimately our behavior.” Schiller used Time Warner Inc. as an example of packaged consciousness, stating that it “basically dominates publishing, cable television, recordings, tapes and filmmaking.”
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November 25, 2018
This was really interesting to read because it's a skeptical review of the influence of corporations and media on culture and politics prior to the invention of the internet. As I was reading, all I could think was "you have no idea what we're actually in for..."
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