Managerial Economics & Business Strategy [with Data Disk]

by Michael R. Baye

Baye' s Managerial Economics and Business Strategy has become the best-selling managerial economics textbook. It was the first textbook to blend tools from intermediate microeconomics, game theory, and industrial organization for a managerial economics text. Baye is known for its balanced coverage of traditional and modern topics, and the Fifth Edition continues to offer the diverse managerial economics marketplace a flexible and up-to-date textbook. Baye offers coverage of both the basic concepts of managerial economics as well as frontier research in his chapter on advanced topics. The Fifth Edition also offers a detailed, real-world case study that explains how book theory translates into action in the business world. And the Data CD that comes with each book also contains eight " mini cases" that cover such high-profile businesses as Microsoft, Visa, and Staples.

Genres: Business, Economics, Nonfiction, Textbooks, Reference

620 pages, Hardcover

First published August 1, 1993

Reviews

[Vince · Rating 3 out of 5]

Mr. Baye is a Faculty member of the Kelley School of Business (IU) where I'm presently studying. As a paying student, I enjoy seeing our Faculty effectively represented in the textbooks we use. That said, the text could provide clearer callouts for key formulas. An accompanying toolset on digital media for building demand curves and computing pricing models would be quite useful.

[Walt · Rating 3 out of 5]

Fairly easy to read for a textbook.

[Mohammed Atef · Rating 5 out of 5]

كتاب ممتاز بياخد بايدك مستوى مبتدئ لحد المستوى المتوسط،
الكتاب بدأ الفصل الأول بنقطة بسيطة ايه هي المعرفة اللازمة لاي مدير ؟
وكانت الإجابة 5 نقط رئيسية
1- يحدد الأهداف والقيود
2- دراية بأهمية الحوافز
3- أهمية الربح
4- القيمة الزمنية للنقود
5- معرفة بطبيعة الأسواق
6- معرفة بالتحليل الحدي
ومن هنا بدأ الكتاب بشرح كل نقطة من النقط دي بالتفصيل ومش هتخرج الا وانت فاهم اساسيات اقتصاد إداري، الكتاب مجهد شوية، ولكن مجزي جدا ع المستوى المعرفي

[Adam Tenasaputra · Rating 4 out of 5]

Incredible succinct lessons on managerial economics. To those that went from a business undergrad into an MBA, some conceptual may be harder to understand, but to my fellow economists who have done economics during their undergraduate years, you will either find it enjoyable or annoying to find out semesters worth of classes overviewed in these chapters

[Sjors · Rating 3 out of 5]

Speaking as a theoretical physicist, I don’t rate economics very highly as a science. That said, this book does a decent job discussing some possible economic underpinnings for business decision making. I would have liked more focus on decision making for startups instead of finding optimizations for managers in large companies.

[Ken · Rating 5 out of 5]

This text is necessary for business managers. Gain in-depth knowledge on cost & revenue relationships on your business. Marginal & incremental analysis. Understand cost minimisation & profit maximisation.

[Cesar Ponce De Leon · Rating 3 out of 5]

The info is useful to understand high level Econ. This is a good book for THOSE interested in the field of economics.

[Fer Prz · Rating 3 out of 5]

The first time I'm writing a review for a textbook that was part of an MBA course.

The concepts and formulas are well written and explained. This book is an excelent resource for MBA students seeking to understand economics and how decisions are calculated, thought out, and finally made.

[Rachel Aranda · Rating 2 out of 5]

This was a required textbook for my Applied Business Economics class in my university. I will say that the book does a good job giving students examples with the book and showing how the answer was found. However, there was a shortage of practice problems for the students to work through the book. This is one of the most useful ways I learn so to have such few problems to work through proved a hindrance to me. One thing I found confusing were the "real business world" scenarios that were given in the beginning of each chapter. Their purpose was to show how what was covered in the chapter would help in that kind of scenario. This was a nice idea that I was excited about, but the more chapters I went through the less I felt this situations really had to do with the lessons. They're interesting but didn't really help the lesson stick in my mind. This book is straight forward and a helpful tool when learning economics, but I didn't learn as easily as I would have liked from it because of the previously mentioned issues.

[Maree · Rating 4 out of 5]

The book did a great job with examples, which are my lifeblood when it comes to things I don't understand for a class. I didn't quite nail all the concepts until I went back and did the problems, and I wasn't sure if that was because my course was jumping around a bit or what. But derivatives. Those are important.

Clear, maybe not entirely concise (many of the chapters seemed to go on and on), with excellent real world examples as well as mathematical ones.

[Lilly · Rating 3 out of 5]

*Great* book club book. <-- *great* use of sarcasm

Our prof let us skip all the equations. I have no doubt if I'd had to read them this would have been a one star review.

Economics, begone!

[Greg · Rating 3 out of 5]

Emphasize the term Managerial in the title. It is not a theoretical text in economics but rather application of economic principles to business strategy primarily pricing and competitive game theory.

[Amiril · Rating 5 out of 5]

Despite the nature of this book as a textbook, I personally enjoy it as it helps me a lot in analyzing economics and finance related situation which I found when I am reading finance/economics columns in magazines or daily newspapers.

[Grimy · Rating 3 out of 5]

Currently reading

[khadar Ismail · Rating 5 out of 5]

This book is a reference book on Modern economics and Business strategy. i have learnt a lot. so i would recommend to all students, Managers and everyone.

[Duncan · Rating 3 out of 5]

Read it for school work. The book has a simple approach to explain concepts in business economics. I heard it's the best in the business.

[Greg]

It's all about supply and demand!

[Nidhi Sharma]

Its gud book

[Lisa · Rating 2 out of 5]

Very hard to follow with lots of changing equations.

[Asim]

economic