Treat Your Customers: Thirty Lessons On Service and Sales That I Learned at My Family's Dairy Queen Store

by Bob Miglani

A successful Fortune 500 corporate executive shares the secrets of great customer service that he learned from working at his family's Dairy Queen(R) store Customer service is the cornerstone of every successful business, and in Treat Your Customers , corporate businessman Bob Miglani reveals winning strategies for sales and service using anecdotes and analogies from his experiences working at his family's Dairy Queen(R) store. Miglani cuts to the essence of what makes great customer service by sharing clear, concise techniques and guidelines for coping with angry customers, minimizing stress, and making customer service providers feel great about doing their jobs. Both charming and educational, Treat Your Customers will appeal to any business owner, manager, or corporate employee who wants to enhance sales, motivate employees, and keep customers coming back.

Genres: Business, Nonfiction

160 pages, Hardcover

First published January 1, 2006

Reviews

[Melissa Salsgiver · Rating 5 out of 5]

Excellent insight into working with your customers. Short, easy read that provides much guidance for a manager, supervisor, or someone just entering the workforce.

[Beth · Rating 4 out of 5]

This was a nice short twist on the basics of customer service. The author gives 30 lessons he learned while working in his family's Dairy Queen Store. A few of the things he mentioned were Just remember everyone's human, give quality service, know what you're "selling", embrace new skills and technology, and invest in your people and love what you do. I recognized several things that could be incorporated within any work setting. Mr. Miglani did well with explaining each lesson by using specific examples in his work experience. This made it very easy to understand and be a fun read too.

[Jim Serger · Rating 5 out of 5]

Dairy Queen; who doesn't enjoy that place? I know I do, but why? The reason as the author explains is customer service, it is putting the customer first instead of ice cream. The examples in this book are told by a man who worked at his parents DQ and still worked there part time because he and his family enjoy people--which is customer service. There are 30 lessons he shares, the one I enjoy the most is sponsor a little league team--he is a part of the community and he is giving back. Awesome book by a man who put others first, and was rewarded.

[Daniel · Rating 3 out of 5]

My Dad bought this book for me. It is a short book, I thought I might learn something from someone's experience at a DQ. Also, just went to MN, where these franchises are all over. There are some simple principles in the book that leaders should know.

[Catrina · Rating 4 out of 5]

A Nice Quick Read with some good points.

[Sheree · Rating 3 out of 5]

Great book to get you thinking about customer service and how to run your business to be successful.

[Gail]

I am a Dairy Queen fan and former sales manager. Loved the stories and tips in this book!

[Dayo Adewoye · Rating 5 out of 5]

The author discusses some simple but powerful principles that should characterize every business. A customer service training in 30 points. Very helpful and instructive.