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Contemporary Marketing
Boone and Kurtz's Contemporary Marketing has proved to be the premier introduction to marketing text and package, edition after edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The tenth edition is the first text to devote two full chapters (an entire part) to technology issues. Part Two, Managing Technology to Achieve Marketing Success, explores emerging e-commerce concepts and related issues and also includes an entire chapter devoted to the impact of technology and the Internet on relationship marketing.
736 pages, Hardcover
Published January 1, 2000
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Displaying 1 - 7 of 7 reviews
November 18, 2017
Well, it's a textbook. I always feel reluctant to rate a textbook based on entertainment value, but I really resisted this one especially and I had trouble getting through my class readings. It does include a lot of information, so it's probably effective for learning about marketing. Just that I hated it.
May 2, 2021
This was actually one of my favorite textbooks to read - the content was very engaging and easy to follow. It made homework assignments a lot easier. I wish more textbooks were presented in this format.
May 10, 2019
Very easy concepts
March 13, 2010
My text for my marketing class. It seems pretty informational. A bit intimidating because of it's size-I wouldn't have thought a marketing book to be this big-esecially because it's just a general class.
January 13, 2013
Nearly overwhelming with the amount of information contained within...but good lord, what a dry read. Hard to stay focused, even on a subject I enjoy.
September 12, 2013
one of authentic and useful book on marketing for marketing students
November 27, 2012
Finished this up for my Marketing class. Good concepts, drab reading.
Displaying 1 - 7 of 7 reviews