Media Literacy: Keys to Interpreting Media Messages

by Art Silverblatt

This second edition captures the influence of the Internet upon various media, provides new concepts and insights into media literacy, and updates previous examples and discussions. As with the first edition, Part One provides a theoretical framework for the critical analysis of media text. Part Two invites students to apply the methodological framework to a variety of media formats. In addition to the formats included in the first edition--journalism, advertising, and American political communications--this section includes a new chapter on interactive media. Part Three considers issues in media communication, such as violence in the media, media and children, media and social change and global communications.

Genres: Nonfiction

464 pages, Paperback

First published January 1, 1995

Reviews

[Diz · Rating 3 out of 5]

This textbook on media literacy takes a shotgun approach to the topic. In other words, it covers basically anything remotely related to media. The result is that you get a lot of coverage, but not much depth. It is good as an introduction to the field, but if you are looking for something deeper, there are other books that will probably better meet your needs. One last thing to note is that there is a section on the future of media that is basically filled with futurist nonsense that doesn't really relate to media literacy. You can skip that section.

[sarah · Rating 4 out of 5]

research

[Steph · Rating 4 out of 5]

Required textbook for a media literacy course. Overall, very informative. Didn't find myself completely bored as I usually do with textbooks.