The Selected Works of R.B. Zajonc

by Robert B. Zajonc

Over the last four decades, R. B. Zajonc has continually pushed the limits of social psychology. Whether in the area of cognitive structure, social motives, affect and cognition, family structure and intelligence, or group hostility, Zajonc's contributions have opened up new avenues of thinking and research, and at times have heralded significant new trends in the field. This impressive collection of Zajonc's papers captures his quintessential style of research ― a style that is characterized by both simplicity and an effort to penetrate the fundamentals of social behavior. The text will bring historical depth and a strong sense of classical research to one and two semester social psychology courses. It is also the perfect compliment for the other two texts in Wiley's social psychology The Selected Works of Edward E. Jones by Daniel T. Gilbert and Social A Core Motives Approach to Social Psychology by Susan Fiske.

Genres: Psychology

432 pages, Paperback

First published August 18, 2003

Reviews

[Mr Shahabi · Rating 5 out of 5]

This is not a title for the average reader, Zajonc requires a fully awakened and Trained audience, it's an Acadamic textbook which makes it unfair for the mainstream reader to go through the trial of roughed edge reading which Wil most surely ruin his entertainment experience..

That bieng said

Zajonc is a pioneer in his field, his work on the human Mere Exposure theories and arguments laid the foundation of what were seeing today in terms of Mass Media Marketing and AI algorithms on social media


A must read for those who dare to dwell in darkness of the man's soul


IL leave you with a simple paragraph form the book

"It is a reasonable safe prediction that you will drive about 35mph when the posted speed limit is 35 mph."

Drink Tea