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Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It
Brands profit by telling women who they are and how to be.
Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?
In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.
They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.
Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed?
In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us.
They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free.
- GenresNonfictionFeminism
240 pages, Paperback
First published February 18, 2021
25 people are currently reading
527 people want to read
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Displaying 1 - 22 of 22 reviews
March 25, 2021
80% of advertising is aimed at women yet 75% of women say they can't relate to it. That's because ads are still based on outdated sexist ideas about gender roles and the way women are meant to behave. This book is essential reading for anyone involved in advertising and marketing. I Couldn’t put it down and was silently cheering the whole way through.
It takes a really thorough look at the underlying issues -and expose how sexism in even lurking in advertising that sets out to be progressive and how so-called 'female empowerment' ads, or 'femvertising', is actually not empowering at all - it simply cynically reinforces views of women such as 'the good girl', who does it all - job, childcare, domestic chores - and still manages to look good and please her man.
I teach advertising and have just asked our university librarian to order some copies. I am the only woman on the teaching team and it’s easy to see how everyday sexism gets passed on unconsciously. The students internalise it as 'just the way it is', this book is going straight onto their reading list and I will use it in my teaching.
It takes a really thorough look at the underlying issues -and expose how sexism in even lurking in advertising that sets out to be progressive and how so-called 'female empowerment' ads, or 'femvertising', is actually not empowering at all - it simply cynically reinforces views of women such as 'the good girl', who does it all - job, childcare, domestic chores - and still manages to look good and please her man.
I teach advertising and have just asked our university librarian to order some copies. I am the only woman on the teaching team and it’s easy to see how everyday sexism gets passed on unconsciously. The students internalise it as 'just the way it is', this book is going straight onto their reading list and I will use it in my teaching.
March 18, 2022
1.5 Stars!
To be fair it’s hard to disagree with most of what is said in here. And also most of what is in here has been said or written about many, many times before. This started with great promise and seemed to flow nicely and be written in an informative and articulate way, but it soon lost momentum and it really started to feel like a padded out article.
I thought they were far too generous on Dove and other celebrities and according to my other half who grabbed this and opened it at a random page they got something wrong about Rhiannon and some campaign, which was started by L’oreal away back in 1994 or something?...I can’t remember what she said, but either way she went on a rant about this oversight. So this was OKish for a quick, light hearted read. And their overuse of (obvs) is juvenile and absolutely maddening!
May 26, 2021
Started out promising but towards the end, the examples provided of the brands who excelled at being nonsexist, no derogatory etc were bad. Glossier, for example, has been known to turn a blind eye towards racism and a work culture that renders its broadest tier of employees disposable.
The book also mentioned that influencers were doing a great job of being authentic which is something brands fail to do. Sure, if this was 2005. But in the year 2021, companies understand that influencers have a large amount of influence coupled with the credibility and trust that the fans have in them, and so they are willing to pay for it. In addition, most influencers usually have good looks and a slim body, akin to celebrities. This can be demoralizing to adolescent girls who might feel the pressure to live up to such standards, even more so because these influencers are supposedly "normal people" like you and me.
The book also mentioned that influencers were doing a great job of being authentic which is something brands fail to do. Sure, if this was 2005. But in the year 2021, companies understand that influencers have a large amount of influence coupled with the credibility and trust that the fans have in them, and so they are willing to pay for it. In addition, most influencers usually have good looks and a slim body, akin to celebrities. This can be demoralizing to adolescent girls who might feel the pressure to live up to such standards, even more so because these influencers are supposedly "normal people" like you and me.
December 11, 2021
Honestly I thought this started out promising but I pretty much didn't finish the last 20 pages or so. This was because they used MLM brand Rodan + Fields as an example of a successful business started by women and instructed readers to ignore "the sniffy pushback around pyramid selling attached to the success story".
I don't think you can write a genuine portrayal of the issues with marketing while outright denying the way MLM organisations prey on women who are vulnerable and looking for a way to generate independent income. This book was written fairly recently and seems to ignore the issues R+F has, notably the fact many of their sellers don't even earn a minimum wage, let alone a living wage! Really eroded my confidence in the rest of the material.
Just go listen to The Dream instead. It's not about branding but it's an excellent portrayal of MLM businesses and far more worth your time.
I don't think you can write a genuine portrayal of the issues with marketing while outright denying the way MLM organisations prey on women who are vulnerable and looking for a way to generate independent income. This book was written fairly recently and seems to ignore the issues R+F has, notably the fact many of their sellers don't even earn a minimum wage, let alone a living wage! Really eroded my confidence in the rest of the material.
Just go listen to The Dream instead. It's not about branding but it's an excellent portrayal of MLM businesses and far more worth your time.
January 23, 2022
Διαφήμιση, όλοι τη χρειάζονται, όλοι την αναζητούν. Χρόνο με τον χρόνο, όλο και πιο πολύ.
Σε σύγκριση με, ας πούμε, 30 χρόνια πριν τι έχει αλλάξει στον χώρο; Έξω από τον χορό, μπορώ να πω ότι -μεταξύ άλλων- παίρνει θέση για περισσότερα ζητήματα που "καίνε" (και καλά κάνει) και, φαινομενικά, δίνει μεγαλύτερη φωνή στις γυναίκες. Όλα καλά, λοιπόν. Well done, advertisers.
Περίπου. Το βιβλίο δείχνει πως, ακόμα και σήμερα, τα περίφημα female empowerment και femvertising δεν είναι και τόσο empowering τελικά. Ακόμα και σήμερα, η διαφήμιση περνάει με sneaky τρόπο μηνύματα για το πρότυπο του good girl, το οποίο αλλάζει ανάλογα τις συνθήκες της εποχής (όλες το έχουμε ακούσει, και συνεχίζουμε να το ακούμε). Κάτι που δείχνει πως ο σεξισμός είναι αρκετά ριζωμένος και καμουφλάρεται με έναν πιο προγκρέσιβ μανδύα.
Θα παραδεχόμουν τις συγγραφείς, που έχουν φάει τη διαφήμιση με το κουτάλι, αν δεν έβλεπα -σε πρώτη φάση- 2 red flags (τουλάχιστον για μένα).
1. Λένε πως οι ινφλουένσερς είναι αυθεντικές. Sure, μαζί σας, ίσως πριν κάποια χρόνια, τώρα νομίζω φαίνεται πως δεν είναι και τόσο αλήθεια αυτό. Επίσης, σε πολλές περιπτώσεις οι ινφλουένσερς αποτελούν *ακριβώς* ενσάρκωση του good girl, αυτό που σε όλο το βιβλίο λέμε ότι δεν θέλουμε. Σωστά;
2. Αναφέρουν ένα αμερικανικό brand καλλυντικών ως παράδειγμα female empowerment, καθώς ιδρύθηκε από γυναίκες, ενώ γυναίκες σύμβουλοι/πωλήτριες απευθύνονται σε γυναίκες. Και μπράβο. Μια μικρή λεπτομέρεια: Σε πολλές περιπτώσεις ο μισθός των συμβούλων, που οκ προφανώς υπολογίζεται και από τις πωλήσεις, είναι μικρότερος από τον εθνικό μέσο μισθό που αντιστοιχεί ανάλογα με την εμπειρία τους. Πείτε με old fashioned, αλλά δεν είμαι οκ με αυτό επειδή παντού εμπλέκονται γυναίκες.
Με λίγα λόγια, καλή η κριτική ματιά στη διαφήμιση (ή, πιο σωστά, αναγκαία). Δεν σημαίνει όμως ότι είναι πάντα 100% σωστή.
Σε σύγκριση με, ας πούμε, 30 χρόνια πριν τι έχει αλλάξει στον χώρο; Έξω από τον χορό, μπορώ να πω ότι -μεταξύ άλλων- παίρνει θέση για περισσότερα ζητήματα που "καίνε" (και καλά κάνει) και, φαινομενικά, δίνει μεγαλύτερη φωνή στις γυναίκες. Όλα καλά, λοιπόν. Well done, advertisers.
Περίπου. Το βιβλίο δείχνει πως, ακόμα και σήμερα, τα περίφημα female empowerment και femvertising δεν είναι και τόσο empowering τελικά. Ακόμα και σήμερα, η διαφήμιση περνάει με sneaky τρόπο μηνύματα για το πρότυπο του good girl, το οποίο αλλάζει ανάλογα τις συνθήκες της εποχής (όλες το έχουμε ακούσει, και συνεχίζουμε να το ακούμε). Κάτι που δείχνει πως ο σεξισμός είναι αρκετά ριζωμένος και καμουφλάρεται με έναν πιο προγκρέσιβ μανδύα.
Θα παραδεχόμουν τις συγγραφείς, που έχουν φάει τη διαφήμιση με το κουτάλι, αν δεν έβλεπα -σε πρώτη φάση- 2 red flags (τουλάχιστον για μένα).
1. Λένε πως οι ινφλουένσερς είναι αυθεντικές. Sure, μαζί σας, ίσως πριν κάποια χρόνια, τώρα νομίζω φαίνεται πως δεν είναι και τόσο αλήθεια αυτό. Επίσης, σε πολλές περιπτώσεις οι ινφλουένσερς αποτελούν *ακριβώς* ενσάρκωση του good girl, αυτό που σε όλο το βιβλίο λέμε ότι δεν θέλουμε. Σωστά;
2. Αναφέρουν ένα αμερικανικό brand καλλυντικών ως παράδειγμα female empowerment, καθώς ιδρύθηκε από γυναίκες, ενώ γυναίκες σύμβουλοι/πωλήτριες απευθύνονται σε γυναίκες. Και μπράβο. Μια μικρή λεπτομέρεια: Σε πολλές περιπτώσεις ο μισθός των συμβούλων, που οκ προφανώς υπολογίζεται και από τις πωλήσεις, είναι μικρότερος από τον εθνικό μέσο μισθό που αντιστοιχεί ανάλογα με την εμπειρία τους. Πείτε με old fashioned, αλλά δεν είμαι οκ με αυτό επειδή παντού εμπλέκονται γυναίκες.
Με λίγα λόγια, καλή η κριτική ματιά στη διαφήμιση (ή, πιο σωστά, αναγκαία). Δεν σημαίνει όμως ότι είναι πάντα 100% σωστή.
March 26, 2023
This book is a great read, and not just for marketers. It is for anyone who wants to understand gender roles, where they came from, how they are reinforced and what to do to break them down. Recommend highly.
March 2, 2021
What a load of drivel. Abandoned very early and returned to the 1990’s.
This parrots the usual extreme claptrap we’ve all got so tired of hearing, unless that is you’re in the self-flagellating, self-loathing camp of feminists who peddle this rubbish.
It starts with one of the writers feeling offended she wasn’t recognised as an author at a party (a long story of how a man told her how great he thought a new book was, but how she didn’t feel she could tell him she was the author because... well because apparently women don’t do that). Or how they think men never disagree on subjects with other men, but only do so to undermine women.
What really did it for me though were the assertions that;
- Only women care about being seen as attractive.
- Make-up, fashion and beauty are only used for women to appeal to men.
- How only women care about being pleasing and good to their partners.
This absurdist and sexist diatribe is severely unhelpful to the very real issue it claims to be highlighting. Not to mention how culturally and sexuality ignorant it is. I’d be embarrassed to use this book as a doorstop.
This parrots the usual extreme claptrap we’ve all got so tired of hearing, unless that is you’re in the self-flagellating, self-loathing camp of feminists who peddle this rubbish.
It starts with one of the writers feeling offended she wasn’t recognised as an author at a party (a long story of how a man told her how great he thought a new book was, but how she didn’t feel she could tell him she was the author because... well because apparently women don’t do that). Or how they think men never disagree on subjects with other men, but only do so to undermine women.
What really did it for me though were the assertions that;
- Only women care about being seen as attractive.
- Make-up, fashion and beauty are only used for women to appeal to men.
- How only women care about being pleasing and good to their partners.
This absurdist and sexist diatribe is severely unhelpful to the very real issue it claims to be highlighting. Not to mention how culturally and sexuality ignorant it is. I’d be embarrassed to use this book as a doorstop.
January 4, 2022
An interesting overview of how advertising has changed over the decades with respect to how it sees, approaches and targets women, as well as the effects of advertising more broadly in both entrenching and challenging stereotypes and ideas. It is written by two women in the industry who share their personal insights and their experiences talking to women from all different backgrounds. Some fascinating takeaways overall & easy to read, very witty at times, though it did get a bit preachy in some bits.
January 17, 2022
This is a really thoughtful history of marketing and advertising to women. Like the authors, I also work in market research, and I appreciate the sprinkling of quant and qual stats and anecdotes.
My takeaways from the book: The conversation has long been dominated by men who set the baseline for how brands message to women: historically with a tone of authority bordering on condescension, that women are waiting to be told what to do/buy, and in direct opposition to male-oriented marketing which features smart-humor, positioning products as enabling them to get what they want out of life, and glamourous production quality (check which ads win the big advertising awards – almost exclusively products in traditional male categories). All of this under the male gaze: what men THINK women want (or just defaulting to what men want from women). Enter the 2000s when brands realized that they needed to address the growing “fempowerment” movement (femvertising – all cringeworthy jargon), and women were subtly lectured, through marketing, in what they needed to buy to fix ‘X’ about themselves – ads were passively critical, “helpful” in telling women what their problems were and how to solve them. Again, all under the male gaze – even today, most CEOs and creative directors are male (women have made inroads in marketing, but they are typically hemmed in by these other male-dominated roles). In this book, the authors, co-founders of market research firm PLH Research, have listened to over a decade’s worth of countless women talk about their self-perceptions, aspirations, frustrations, everyday nuisances, decision-making and buying habits. In the book they outline what it takes to speak “on the level” with women (who are tired of the BS). Today, some brands are getting it right, or at least getting it better than before, but many are still condescending and lecturing in their comms. The rise of social media has provided a channel for women and women-owned brands to voice their views, get creative, and find others like themselves – outside of, and leaving behind, the big brand boardrooms as they scramble to catch up.
My takeaways from the book: The conversation has long been dominated by men who set the baseline for how brands message to women: historically with a tone of authority bordering on condescension, that women are waiting to be told what to do/buy, and in direct opposition to male-oriented marketing which features smart-humor, positioning products as enabling them to get what they want out of life, and glamourous production quality (check which ads win the big advertising awards – almost exclusively products in traditional male categories). All of this under the male gaze: what men THINK women want (or just defaulting to what men want from women). Enter the 2000s when brands realized that they needed to address the growing “fempowerment” movement (femvertising – all cringeworthy jargon), and women were subtly lectured, through marketing, in what they needed to buy to fix ‘X’ about themselves – ads were passively critical, “helpful” in telling women what their problems were and how to solve them. Again, all under the male gaze – even today, most CEOs and creative directors are male (women have made inroads in marketing, but they are typically hemmed in by these other male-dominated roles). In this book, the authors, co-founders of market research firm PLH Research, have listened to over a decade’s worth of countless women talk about their self-perceptions, aspirations, frustrations, everyday nuisances, decision-making and buying habits. In the book they outline what it takes to speak “on the level” with women (who are tired of the BS). Today, some brands are getting it right, or at least getting it better than before, but many are still condescending and lecturing in their comms. The rise of social media has provided a channel for women and women-owned brands to voice their views, get creative, and find others like themselves – outside of, and leaving behind, the big brand boardrooms as they scramble to catch up.
February 21, 2023
Interesting and eye opening at times. A bit repetitive and even circular, but a good and inspiring read. I think also visually showing examples of advertising then - now - in the future, could have helped make the book more dynamic.
There were a few things I would have edited, such as "grrrr", "obv". I assume out of a desire to seem approachable and relatable, this phrasing made the book seem too casual and blog-like. I would have also edited Chiara Ferragni's credentials (she did not study at Harvard) and wordings such as "last year this happened" (because people can read this book across multiple years) etc.
I also agree with some other reviewers saying that sometimes they book gets preachy. It did not bother me a lot until they gave an MLM beauty company as an example and brushed aside all the negatives of pyramid schemes. Knowing how such schemes prey on women in sometimes desperate situations and still listing the company as a positive example in a feminist work felt wrong and disjointed.
Fans of the Cool Girl monologue in Gone Girl and The Take YouTube channel might like this book :) but don't expect to love everything about it.
There were a few things I would have edited, such as "grrrr", "obv". I assume out of a desire to seem approachable and relatable, this phrasing made the book seem too casual and blog-like. I would have also edited Chiara Ferragni's credentials (she did not study at Harvard) and wordings such as "last year this happened" (because people can read this book across multiple years) etc.
I also agree with some other reviewers saying that sometimes they book gets preachy. It did not bother me a lot until they gave an MLM beauty company as an example and brushed aside all the negatives of pyramid schemes. Knowing how such schemes prey on women in sometimes desperate situations and still listing the company as a positive example in a feminist work felt wrong and disjointed.
Fans of the Cool Girl monologue in Gone Girl and The Take YouTube channel might like this book :) but don't expect to love everything about it.
December 9, 2021
"75 percent of women agree that models in marketing make them feel bad about themselves."
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"Women over fifty feature in only 10 percent of ads with women in them."
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"Women were speaking for almost half time in the ads in consumer packaged goods, retail, and healthcare, whereas in automotive they had only 24 percent of the speaking time, 21 percent in business and industrial and 37 percent in technology and finance." based on the study collected in 2019.
"Brandsplaining" — the fantastic book by Jane Cunningham & Philippa Roberts captures some of the thoughts that I think a lot about — the world we see through marketing, advertising, media does not represent the real world. It simply doesn't capture the actual narrative.
The thing is, you'd expect (like Steve, those who will read the book - will get it) that we don't need to talk about this anymore. Yet, I have seen horrible examples of potential-ads-to-be, or even marketing or branding work that is still coming out now trying to show and/or tell women how they should be, look, talk or feel. Something that authors in one chapter describe as "The sneaky stuff". The thing is, we have moved on, but the mainstream narrative is lagging. Big times. Top that up, most lead jobs in the media, creative, culture, and marketing industries are still held by men, who are in the power of most outcomes.
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The book is structured into three parts and looks into the recent past, present, and future narratives. It is filled with an incredible amount of valuable (!) insights and is one of those you won't forget!
If you are constantly curious about understanding people and culture better and want to create good things and better work. I highly recommend this book!
2021
July 16, 2021It was an interesting book, and I had a great time reading it and discover new things.
I was afraid at the beginning that it will be difficult to understand as it's a business subject book, but no. Everything is well explained, and the writing is easy to understand.
Also, I liked how the sexism in marketing is explained; you have how it starts to exist and how it continues through a new form, but still there. Also, you have solutions to change it, which can be helpful when you start your brand and don't want to be sexist but don't have any idea on how to do it.
You understand that the way brands see women needs to be challenged regarding their marketing because it has an impact on how we see women in our societies.
Marketing is a subject that I studied at uni, but we never challenged it. This book does it well.
I was afraid at the beginning that it will be difficult to understand as it's a business subject book, but no. Everything is well explained, and the writing is easy to understand.
Also, I liked how the sexism in marketing is explained; you have how it starts to exist and how it continues through a new form, but still there. Also, you have solutions to change it, which can be helpful when you start your brand and don't want to be sexist but don't have any idea on how to do it.
You understand that the way brands see women needs to be challenged regarding their marketing because it has an impact on how we see women in our societies.
Marketing is a subject that I studied at uni, but we never challenged it. This book does it well.
March 10, 2021
This was a thoroughly enjoyable read. It isn’t a marketing book so much as a book about how marketing impacts on all our lives and the way it shapes how we see ourselves and how we are seen in the world. If you care about women, and want to challenge or understand sneaky sexism, this is a great book because it reveals the often sly and damaging ways in which marketing presents women and their place in the world.
It's amusing and insightful, without any of the lectures or winges or a man-hating rants that you sometimes get in this space.
It would be a good book club book because of the discussion it provokes and I'd like to give it to people who question why feminism still matters.
It's amusing and insightful, without any of the lectures or winges or a man-hating rants that you sometimes get in this space.
It would be a good book club book because of the discussion it provokes and I'd like to give it to people who question why feminism still matters.
August 10, 2021
I read the audible audiobook version of this book as I walked my dogs, for a class I'm taking on language in advertising. It was really insightful, and knowing about the "good girl" archetype was really useful in looking at the way I interact with the world, and why I (or my mam, or my sister, or my friends) might feel inadequate, as if we are all failing an invisible standard. This book revealed that we are failing an invisible standard that's set by out of touch men in boardrooms. I would have liked to hear about the takedown of advertising altogether, but as the authors work for ad agencies themselves, I can't expect too much.
March 9, 2021
An invaluable account of advertising’s past and present relationship to the female market, with a no-holds barred account of how the industry continues to fail them. Gives a comprehensive description of the damaging assumptions which (despite superficial changes) remain embedded in the way advertising not only sells to but thinks of its female audience. A well-researched (but readable), serious (but witty), realistic (but aspirational) account of the legacy thinking which continues to shape today’s advertising landscape, and of the transformations now long overdue.
March 31, 2021
A really incredible book. It's backed with extensive, wide-reaching research, and is super refreshing in the way the authors' studies stretched across the world, rather than just focusing on the West. I found it very insightful, and really helpful, as a creative copywriter, but I think anyone interested in advertising and its part in gender constructs would love it. The writing is fun, too!
June 12, 2021
From the blurb, I was expecting more data. Choosing some challenger brands doing it differently and succeeding is inspiring, but it’s no different from business book authors using Apple to make any point they fancy. Where was the data showing that the old brands are crumbling rather than that some Insta-friendly small businesses are picking up crumbs?
June 9, 2022
Interesting book, learned a few new things about history of advertising. I expected it to be a little more forward-looking and give lore actionable tipps on how to change things in the future.
I would have listened to it instead of reading if I knew the format a little better.
I would have listened to it instead of reading if I knew the format a little better.
May 22, 2021
Funny, well researched and it confirmed everything I already k
new but had no backup for. Now I do!
new but had no backup for. Now I do!
December 2, 2023
A great for for an introductory level course in feminism and how the marketing world was born and created by men ~for men~ (and not actually women).
A lot of the examples were tv media based, and the brands themselves have some controversy (glossier being accused of racism etc).
I felt the book ironically viewed men and women as very binary, despite woman taking on ‘more masculine roles’, and there was almost no emphasis on queer or intersectional gender.
3/5 - would’ve been great if it was set up as a history of how we got here, rather than providing solutions
A lot of the examples were tv media based, and the brands themselves have some controversy (glossier being accused of racism etc).
I felt the book ironically viewed men and women as very binary, despite woman taking on ‘more masculine roles’, and there was almost no emphasis on queer or intersectional gender.
3/5 - would’ve been great if it was set up as a history of how we got here, rather than providing solutions
November 29, 2023
Excellent and very readable. I love that it has practical steps to change the system.
February 1, 2022
A great read not just for those in marketing!
It gives a great overview over the developments of the persona „woman“ in the history of marketing and elaborates on many patriarchal concepts.
I really enjoyed how well they put patterns and concepts into words.
I recommended this book to many of my friends already and shared quotes from it on social media again and again, as this book is doing a great job at connecting underlying problems with the implications for the life of women. It’s not just about the role of women in marketing, but their role in society.
Also they did a great job at referring to intersectional problems, which many „feminist“ books today are still absolutely failing at.
Well written, easy read, very comprehensive, great summaries, a lot of interesting input (also for someone who has read about the topic a lot already).
Absolutely recommend!
Nevertheless, I was disappointed by the section in the end presenting different brands. I found many examples disputable and have to say I was negatively surprised how the authors had come to those conclusions about the brands. Also I would have chosen a different Influencer example than Zoella.
It gives a great overview over the developments of the persona „woman“ in the history of marketing and elaborates on many patriarchal concepts.
I really enjoyed how well they put patterns and concepts into words.
I recommended this book to many of my friends already and shared quotes from it on social media again and again, as this book is doing a great job at connecting underlying problems with the implications for the life of women. It’s not just about the role of women in marketing, but their role in society.
Also they did a great job at referring to intersectional problems, which many „feminist“ books today are still absolutely failing at.
Well written, easy read, very comprehensive, great summaries, a lot of interesting input (also for someone who has read about the topic a lot already).
Absolutely recommend!
Nevertheless, I was disappointed by the section in the end presenting different brands. I found many examples disputable and have to say I was negatively surprised how the authors had come to those conclusions about the brands. Also I would have chosen a different Influencer example than Zoella.
Displaying 1 - 22 of 22 reviews