Content DNA: Using consistency and congruence to be the same shape everywhere

by John Espirian

How can we compete in today's fast-moving market? There are more platforms, more users and more content than ever before. How do we stand out? What can we do to make ourselves noticed, remembered and preferred?

Content DNA provides the answers. By focusing on two key elements - consistency and congruence - you'll learn how to define a recognizable "shape" for your business.

You'll discover the building blocks of your brand and get clarity on expressing your value through a short, memorable tagline.

Finally, you'll understand how to create content that builds authority and establishes trust, based on the author's 10+ years of experience as an independent business writer and consultant.

Genres: Business

248 pages, Paperback

Published April 22, 2020

Reviews

[Ben Love · Rating 1 out of 5]

This book can barely hold itself up under the weight of the author’s ineptitude. Terribly dull and written by what I can only assume is a person pathetically reliant on his work to fuel his own ego. Outdated and painful.

[André Spiteri · Rating 5 out of 5]

How do you make sure you’re noticed, remembered and preferred by your ideal customers?

In this book, Espirian lays out in detail how to home in on your core values, create a brand that is truly you, and achieve exactly that.

Inspiring and thought-provoking in equal measure, this book is full of golden nuggets of wisdom to help you build an effective online presence that delivers consistent results. It’s also an incredibly quick and thoroughly enjoyable read.

[Leah Waller · Rating 4 out of 5]

Good read - especially for those with a new-ish business - many principles are easier to employ early on or not long after a re-brand.

Nothing entirely new but great reminders and an easy, simple way of reading that makes ideas you already know easier to resonate with.

Some practical tips to put into place.

Worth a read and doesn’t take long at all

[Heather Hodgin · Rating 5 out of 5]

Excellent. Absorbing and compelling to read. It reminds me a little of Strunk and White's Elements of Style. John Esperian's book might become another classic to have on hand as a reference, appreciate that it is organized to be useful in this way.

[Faloni © · Rating 5 out of 5]

🙏🏾🙏🏾🙏🏾 Content DNA: Using consistency and congruence to be the same shape everywhere by John Espirian 🧱📮📈📊
https://www.goodreads.com/book/show/5...